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Tableau Equips Employees at Decathlon With the Power of Data Analytics | Salesforce

7 Aug 2024 · 1 min

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1:11

This short interview (YouTube customer story) features two Decathlon speakers describing how Decathlon adopted Tableau to centralize analytics across its global operations. Key claims: Decathlon has ~105,000 teammates; the company previously used >10 analytics tools across 50+ countries, which was costly and hurt trust; Tableau was chosen to standardize tooling, improve trust, and democratize analytics so employees can create dashboards. Reported impact: time-to-market is 1.5× faster and measurable productivity gains for business teams. Speakers also mention alignment with Decathlon’s vision and potential from generative features.

Questions this video answers

105,000

More than 10 tools in more than 50 countries

Time to market is 1.5 times faster than before

Tableau

Chapters

Decathlon designs, manufactures and sells sports goods and experiences for all. So we have 105,000 of teammates in Decathlon. The aim is to provide all the data to all of our teammates.
We want to give the power of analytics to everyone. But we realized that we have too many tools in the company. More than 10 tools in more than 50 countries. It was not cost efficient and we have to make sure that people trust the data. We choose Tableau to solve all of that problem.
Tableau helped us help people understand how to use data. We create dashboards so we can target the right audience to come into our stores. In store, analytics really help our department managers to make more insightful decisions.
Before, it was difficult to measure our productivity. But now with Tableau we are able to do it. The time to market is 1.5 times faster than before.
We've really seen a rise of productivity into our business teams.
Now we are building strategies that allow people to use data and create their own dashboards. The promise of Tablepers matches our ambition and is fully aligned with our vision. And all the generative features will enable us to go further, much more further.
Sam.