Technology and Innovation with Bret Taylor | Success Anywhere World Tour | Salesforce

All right, well, I'm here to introduce you to an incredible executive who's traveling the world with me, who believes as I do, as you have to get ready to adapt, to change, to move forward. You got to leave the past behind. You got to be ready to go and put yourself in any situation, including this one today. Please welcome our president, Chief operating Officer.

Whoa. There he is.

You're already here. That's fast. Brett Taylor.

I wanted to sneak up behind you just like you did with me.

I was great.

Mark, did you ever imagine we'd be giving a keynote in a torrential downpour on the roof of a hotel in.

Washington, D.C. as you now have said that so clearly, I really have never thought of that. I didn't think it was possible.

There is nothing more representative of finding success than anywhere than this event right now. I mean, look at it. All of our trailblazers with umbrellas and blankets. Thank you so much for coming out today. This is weird, but it's really awesome. It's totally awesome.

Well, it's like a family reunion.

It really is crazy.

The family crazy, too.

Whoever organized this family reunion might have chosen a different venue. I'm just going to throw it out there, but this is awesome. Thank you all for enjoying it.

Well, Brett, you made a good choice today. It's putting us, taking us out of our comfort zones. The reality, Brett, is we're all out of our comfort zones. We know we're all getting through this pandemic. We have to think about things in new ways. And this is a great metaphor, which is no matter what the world throws at you, you have to be ready to adapt and change, and you can be successful from anywhere. So I'm going to turn it over to you.

Thank you, Mark. And thank you, everybody. You know, despite all the jokes about this weather, which is crazy, I could not think of a more relevant place to talk about the new innovation we're bringing our platform this year because this year, every aspect of our lives has turned digital. Our Salesforce platform is powering aspects of our work, aspects of our school, but most importantly, it's powering the way our governments are responding to this pandemic. All around the world here in the United States, over 43 states are using Salesforce to power their pandemic response. Everything from contact tracing to vaccine management to grants management and emergency response. And these states have chosen Salesforce for one simple reason. It's the easiest, it's the fastest, and it's the most cost effective way for them to serve their citizens with A digital experience. A great example of this is the state of Utah. The state of Utah deployed grants management. In just five days, they were able to activate the nonprofits in their states to serve the citizens of Utah. So, so quickly. And I would argue that this year has really shown that the true measure of a technology platform is not just what you can build with it. It's the agility that it gives you when you encounter things you didn't foresee. And I'm looking forward into this new pandemic world that Mark talked about. We call it the all digital work anywhere world. And I would argue that that pace of change is only going to accelerate. And that's why we built Salesforce Customer360. Customer360 is your platform to find success from anywhere. And let's be honest, every aspect of every business has changed. Sales meetings have moved from conference rooms to zooms. Contact centers used to be a building. Now contact centers are just in the cloud. Marketing events like these used to be in cavernous, very dry conference centers and now they're being broadcast over Twitter or YouTube. And for a handful of you, you, you were all soaking here in the rain. And if you look back at Black Friday this past November, e commerce was just commerce, right? Everything has gone digital. And as every aspect of our customer experience goes, digital data really fuels those digital experiences. And that's why Tableau and Mulesoft are more relevant than ever before, because you need to unlock all the data in your organization. With Mulesoft and, and with Tableau, you can empower every individual at your company to see and understand that data. That's really what it means to be a digitally native company. Now I have a great privilege in my job to talk to so many world leaders, CEOs all around the world. And the conversation has really shifted, especially as the vaccine rollout is going so well. I think there's optimism in the air. We see the economy reopening and now the conversation is about growth. How do we get back to growth? How do we grow in this all digital world? What does that even mean? And that's why I'm really excited to deliver a really significant announcement today. The next generation of our sales cloud. This is our namesake, this is the og. This is how Salesforce started. And we've reimagined it for the all digital work anywhere world. So we do a lot of surveys of all of you, our customers and our trailblazers. The last survey we did of account executives and sales reps, something really interesting came up 51% said they weren't going to get on airplanes to do their sales meetings anymore. And I joked with the team, the other 49% just hasn't seen the new T and E policy from their CFO yet. Let's be honest, virtual selling is here to stay. And we've built virtual selling and digital meetings directly into sales cloud. This is the next generation of digital selling and the most complete growth platform for digital sales teams. And with a new selling motion, you need new training and new accountability. You want to know something depressing though? That same survey, only 38% of those sales reps had actually gotten new training, despite the fact that they had been selling digitally for an entire year. Well, we've built digital coaching and, and accountability and inspection at all levels of the sales process. This means you can help your new digital sellers not just learn how to sell digitally, but actually become more effective in this new selling process. This is next level. This is awesome. And speaking of next level technology, there's tableau. We're bringing the power of tableau directly into sales cloud. We just announced yesterday that Tableau. Business science. Business science. What does that mean? Well, it's a play on data science because we're bringing the AI and machine learning tools that are typically just in the domain of data scientists and we're bringing them to every business user in your sales department. That means sales managers, sales, operations, finance, they can apply predictive analytics. And this is so important because let's be honest, demand is going to come from completely new places in this all digital work anywhere world. And that's the power of tableau business science. And we've also tried to remain true to the core. Something I know that's important to all of you. We've tried to make it easy, fast and flexible to set up because we know that now is the time for every business to reimagine sales to accelerate into the new economy. And with this next generation of Sales Cloud, Customer360 really is your operating system for success. Your way back to growth in this all digital work anywhere world. I wanna talk a little bit about the technology behind this amazing platform. At the foundation of this platform, as Mark mentioned, is Hyperforce. This is amazing. This is years of engineering effort. Just incredible effort by the Salesforce engineering team. We've completely re architected Salesforce to run on public cloud infrastructure. This means you can deploy Salesforce all over the world so you can meet the data residency and compliance needs that you have. No matter how rigid your compliance requirements are. This serves the smallest of businesses or the most compliant multinationals and public sector customers. This is an amazing breakthrough for Salesforce around the world. And on top of Hyperforce, we built Customer360. This is best of breed applications for every department in your business. Sales, service, marketing, digital. And we've customized those applications for every industry so you can get started quickly. Now I know all of you in the audience are familiar with this, but for someone new online, this Customer360 platform has the number one app ecosystem on the planet. We call it the App Exchange. This is like the App Store on your phone. This means that you don't need to do everything from scratch. You can, with clicks, install the functionality you need to make this platform all a glove fit for your enterprise. And I assume you heard in December last year, our big announcement. We announced our intent to acquire Slack. This is an amazing company with an amazing vision about the new way to work. Does that feel more relevant this year than any other year? We're in the era of Zoom and Slack. When I think of Slack, I think about it as your digital hq. Our HQ is now in the cloud, right? With Slack, you have a system of engagement for every application, the customer 360 every application at your company so you can succeed. Whether you're in an office, on an airplane, or working at your kitchen table. Slack is that amazing system of engagement can connect you, your customers and your partners. What really sets Salesforce apart is we're not doing it alone. We have the most robust partnership ecosystem on the planet. So when we show up to help you find success in this new normal, we're showing up with our partners so you can find success faster. Now I'm so excited. As Mark said, we have two amazing stories of two organizations that have managed to find success in a year when it was really hard to come by. I think it shows the power of this technology, but more than anything, it shows the power of this community.