Angela DiFranco (GM and VP of Product, Marketing Hub at HubSpot) presents the HubSpot connector for ChatGPT, a feature that lets users query HubSpot CRM data conversationally. The demo distinguishes two capabilities: Chat (fast, assistant-style queries for simple data pulls and quick answers) and Deep Research (slower, PhD-level analysis that synthesizes multiple sources, provides citations, and surfaces insights). Example uses shown include Persona conversion-speed analysis and Persona-based campaign optimization, with suggested attributes and next steps. The presenter emphasizes data control and privacy (data not used to train models; access-limited by HubSpot permissions) and notes availability to HubSpot customers meeting specific subscription criteria.
Questions this video answers
Angela DiFranco — GM and VP of Product for Marketing Hub at HubSpot.
They started with Deep Research in June (month stated by speaker).
Available to HubSpot customers across all tiers who have a Pro plus team, Enterprise, or EDU OpenAI paid subscription.
Chapters
Hi, I'm Angela DiFranco, GM and VP of Product for Marketing Hub at HubSpot. I believe the future of marketing isn't more tools, it's better access. Imagine having a conversation with your CRM data. Not running reports, not building dashboards, just asking questions and getting answers. You know that gap between what your data knows and what you can actually get to? It's been holding marketers back for years. That's why we built the HubSpot connector for ChatGPT. Now you can ask your data anything. Imagine your smartest analyst ready to answer anything you ask. Just prompt them with things like why did we lose those deals last quarter? What campaigns actually moved the needle? What are my customers really struggling with? You get real answers informed by your data. We started with Deep Research back in June. Think of it as your PhD level analyst. It can dig through everything, connect the dots and spot patterns you'd never notice. Then we added Chat. Here's a quick analogy. If Deep Research is your analyst, then Chat is your assistant. Chat is built for speed. You can add prompts like show me contacts by traffic source or what high priority tickets came in this quarter. You ask simple questions and it gives quick answers, all from your HubSpot data. Now deep Research is different. This is where you ask the big questions, the ones that need deeper analysis. Things like find my highest converting cohorts and build a nurture sequence. Why are deals stalling in the consideration stage? What support issues predict churn? It doesn't just give you data. It gives you insights with citations, pulls from multiple sources and provides real analysis. Let me show you what this means for your marketing team. Let's start with which Personas converted fastest in the last 90 days. I've added these three prompts to improve clarity and output. And just like that, it quickly analyzes and displays the Persona conversion speed analysis for the last 90 days, giving you a high level overview. With Persona labels and a detailed conversion to customer breakdown. It's like getting weeks of analysis almost instantly. You know exactly who to target, what messages resonate and where to focus. It's a huge time saver and a huge game changer. Let's take a look at what it can do for your Persona based campaign optimization. You can ask it something like identify the Personas that converted fastest from lead to customer in the last 90 days. This quickly analyzes and highlights the fastest converting deals and key observations. You can see which deals closed the very same day they were created. An exceptionally short lead to customer cycle. Pretty amazing, right? It also provided suggested key attributes to target in future campaigns. It's presented in a super simple way, but it's packed with powerful insights that make it easy to zero in on the right targets and shape your next campaigns with confidence. It also wraps up next steps in seconds, giving you a clear, simple plan to refine your targeting even further. We're talking PhD level analysis without the PhD and this works alongside everything else you're already using. Breeze Assistant taps into deep HubSpot context and takes action right where you are drafting emails, updating records, nudging next steps, the daily stuff that keeps you moving. The HubSpot connector plays a different role. It helps you zoom out, spot patterns, ask better questions across tools. They're designed to work together. Of course, all of this only works if you can trust it. So let me be clear. You stay in control of how your data is used. Always. It's not fed into any AI models to train. You only see what you already have access to in HubSpot. Marketing sees marketing data, sales sees sales data. It's simple, sensible and secure. This isn't about AI for AI's sake. It's about finally having conversations with your data, getting answers that matter, and making decisions that stick. Chat is for quick wins, deep research for the big moves, and no extra charge from HubSpot. The HubSpot connector for ChatGPT will be available to all HubSpot customers across all tiers who have a Pro plus team, Enterprise or EDU OpenAI paid subscription description Visit the URL on the screen for the complete guide. Want to learn how the HubSpot connector for ChatGPT can empower your sales and service teams? Watch the videos in the description and explore the other links for more resources. Your data's been waiting to tell you something. Maybe it's time to listen.
