This short Salesforce video (Connections 2023 highlights) presents the top three takeaways: (1) “AI is the new UI” — AI-driven prompts grounded in CRM data can replace static website content and create personalized experiences; (2) Data is the foundation — Salesforce announced native integration between Account Engagement and Data Cloud to enable more powerful segmentation and personalization; (3) CRMs built with AI and data can reimagine engagement — new offerings like Commerce GPT, Marketing GPT, and Einstein GPT (with access to Customer360 data) enable recommendations and in-chat payments. The video is available for free on Salesforce Plus.
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Hey, everyone. I'm Marissa Cranis, here to bring you the top three takeaways from Connections 2023. It's all about AI plus data plus CRM, so you know it's going to be good. And guess what? It's all available for free on Salesforce Plus. I'll even drop the link right in the description for you to click into.
Now, takeaway number one. AI is the new ui. We're in an era where AI doesn't just build your website, it can be your website. Let's take a closer look in the main keynote. Watch the whole thing right here on Salesforce Plus.
Hello, Connections. Welcome to Chicago. Imagine if I go to a website for a brand and I'm not looking at a bunch of content and copy. I'm looking at a prompt grounded in AI and data coming from my CRM. And what happens now? They can respond and turn this from a basic shopping session to a whole styling experience. These are memories that are yet to be made that I'm looking at of me on my trip.
This is the future takeaway number two. Data is the foundation for exceptional customer experiences.
I know I speak for all of us when I say we're all trying to work faster and to do more with fewer resources. As a B2B marketer myself, I know how hard it is to personalize every engagement for every buyer in every account. And that is why I'm excited to announce account engagement and Data Cloud's native integration. This means even more powerful segmentation, so you can make every engagement more relevant for your customers, for your buyers, for your account.
And finally, takeaway number three, CRMs built with AI and data can reimagine customer engagement.
Commerce GPT and Marketing GPT are new frontiers for amazing customer experiences. And Ras Ignal is living proof. I want you to remember Einstein GPT also has access to all the data integrated into customer360. So that includes service GPT, GPT and commerce GPT. What does that mean, Leah? Well, it can recommend amazing merchandise. And get this. This is real stuff, y'. All. In here, the customer can pay directly from the chat with the pay now button right there.
Want to dive more into these takeaways? We've got you covered. Click the link on the screen to head over to Salesforce plus and watch the entire collection on demand.
