This YouTube marketing/demo video explains how Salesforce's platform, particularly Data Cloud and AgentForce, empowers businesses to build personalized, agent-first CRM experiences. Using a fictitious example (Coral Cloud Resort), it describes ingesting unified profiles in real time, using AgentForce to generate and refine audience segments (including waterfall segments), activating segments to Marketing/Engagement/Commerce Cloud and ad partners, applying communication capping and budget controls, and measuring outcomes via Marketing Cloud Intelligence. The video concludes with a call to action to visit salesforce.com/datacloud.
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Welcome to how behind the wow. Where you can learn about the Salesforce platform and how data and AgentForce can enhance your CRM applications. The Salesforce platform enables every business to build their own Agent Force on top of unified profiles in Data Cloud using structured, unstructured and business specific metadata to transform into an Agent first enterprise, one that embeds Agent Force in every team and business process to drive productivity and growth. Lets double click into Coral Cloud Resort, a fictitious hotel company and see how they can deliver personalized marketing experiences on one integrated platform. Coral Cloud Resort has decided to implement a new campaign to promote corporate retreats at their resort using unified profiles from Data Cloud. Data Cloud can ingest data in batch, streaming or instantly in real time, ensuring that Coral Cloud is acting on customers latest behaviors and actions. Small to mid sized businesses have been one of the highest performing segments for Coral Cloud Resort, so that's who they are targeting for this new campaign implementation. Instead of individually choosing attributes to create segments, Coral Cloud Resort can simply use AgentForce to describe the target audience it wants and let AgentForce translate the natural language into the appropriate segment attributes. They can further refine the Segment recommended by AgentForce with powerful features like waterfall, segmentation or inclusion and exclusion to increase the precision of their outreach and get the most out of their marketing spend. In this case, Coral Cloud Resort has chosen a waterfall segment to increase precision of outreach. Now that they're satisfied with their segments, they can activate to their existing marketing tech stack including Marketing Cloud, Engagement or Commerce Cloud. They can even send target segments to advertising partners like Google and Amazon straight from Data Cloud and get back unique segment level insights sent such as affinities and demographics and use that information to inform future campaigns and further personalize every moment in a customer's journey. Coral Cloud Resort has ensured that they avoided oversaturating their customers with marketing messages by setting up communication capping to control message frequency across channels as well as ensure they stay within their budget limits. Now Coral Cloud Resort can also use Agent Force campaigns grounded in real time data from Data Cloud technology to save time building end to end campaigns. AgentForce can simply generate a campaign brief target audience segment customer journeys and recommended content. Marketers are always in the loop with goal setting approvals and seamless handoffs. Once the campaign is launched, they can measure the effectiveness of their campaign with segment metrics and insights in marketing cloud intelligence. This can help inform them on how to optimize messaging and creative for different types of audiences, allocate budget based on highest performing channels and adjust their campaign strategy for future campaigns and continual re engagement. Embrace the power of creating marketing experiences to become an agent first enterprise and enhance the customer experience with the power of the Salesforce platform. To get started, visit salesforce.com datacloud.
