Short testimonial-style YouTube video (Jan 3, 2024) describing how Make‑A‑Wish consolidated fragmented, decentralized systems using Salesforce to gain real‑time data, better reporting, and faster decision‑making. Speakers describe organizational scale, usage metrics, and how automation and Salesforce tools (Marketing Cloud, dashboards, reports) help chapters accelerate wish granting.
Questions this video answers
58 local chapters (plus a national office).
Over 80% logins every day.
18,000 reports.
Over 1,000 dashboards.
January 3, 2024.
Chapters
It's what you do with your data that matters. Make a Wish is located worldwide. In the U.S. alone, we have a national office and 58 local chapters all throughout the U.S. our systems were completely fragmented and decentralized.
Technology work is difficult. Knowing what's on the other side makes it really worth it.
We have a lot of children waiting for wishes. We couldn't generate the type of reports that we needed. The whole goal of our business transformation was to make the connected vision a reality.
So Salesforce has been pivotal for that. We've got marketing Cloud. It's a trusted platform already. So talk about needing trust. With coming to families at one of.
Their most vulnerable moments, Salesforce has been an incredible partner.
They were part of the team. We know there's always somebody who's going to be on the phone if we need help, especially folks who've been in nonprofits a long time. It's helped them become more comfortable with the tool faster.
Salesforce has enabled us to have real time data.
We have over 80% logins every day, 18,000 reports that are in there. We have over 1,000 dashboards now. It's completely visible.
There's always something new that Salesforce is investing in, really making sure that we're paying attention to what's next.
We couldn't imagine doing it with any other partner. It is completely worth it.
This automation is going to help chapters, whether you're a size of 5 or 40, making more informed decisions to accelerate that wish granting process.