A short panel-style video transcript where multiple University of Kentucky speakers describe how Salesforce technology supported pandemic response operations. They describe organizing work into three buckets—contact tracing, testing, and screening—using Salesforce as a single source of truth (Customer360) to monitor, track, and mine data in real time for customized interventions and improved efficiency. The speakers also reflect on building forward and using these tools long-term to become better at health and safety management.
Chapters
Having technology as part of the comprehensive approach to keep people safe is a game changer.
There wasn't a blueprint to how we were supposed to handle a pandemic like this.
There were multiple teams that were set up, each with a different expertise. They broke it into very three simple buckets. Contact tracing, testing, and screening. How are we going to track that? How are we going to look at that information? How are we going to categorize that? How are we going to act on it on a daily basis?
And that's where Salesforce became such a powerful tool.
Salesforce was so instrumental in monitoring and tracking behavior.
The single source of truth is there and it's apparent and it's available for us.
And then using that data in real time to mine it and do interventions.
Reaching out to a student, being able to get into the room that they may be in with the door closed.
Customer360 has not only made us more efficient and easier and faster, but it's made us more sophisticated.
What this technology allows is to customize that intervention.
How can we build on this going forward? How do we take what we've now put into place and think about it.
Long term with a focus and an energy on not just making it through, but how do we become better?
Having good health is so powerful, and I do have faith that we're going to get there again.
