This is a short segment from a VMware customer-success video describing how VMware used Salesforce and Pardot to accelerate a marketing transformation. Speakers recount launching 14 services under a 90-day deadline (vs. an estimated 18-month traditional project), adopting Salesforce/Pardot to gain customer-journey visibility, create dashboards, and deliver consistent reporting—enabling earlier delivery and exceeded expectations.
Questions this video answers
14 services.
90 days.
About an 18 month project.
October 9, 2018.
Chapters
This is my first day of work. I go and talk to my manager and he talks to me about these 14 services we're going to launch and he's like, we've got 90 days till our big event. We have to rethink marketing end to end to deliver these services. You know, you look at the scale of a project like this, if you were to do it in a traditional manner, you know, it really would have been an 18 month project and that wasn't an option. We started rethinking the way our business was working in the cloud and as part of that, we had to really speed up and we had to have our marketing systems match that in a lot of ways. Salesforce was the cheat code for us to really roll this out. And so I spoke to the team at Salesforce. I met their success team and got together and decided that it was going to be possible and this is what we're going to go build. And then they buckled up with us and that gave us a lot of confidence.
Salesforce just made sense for before. We wouldn't have had that visibility of where customers are in their sales journey. Now that we are utilizing Pardot, we're really able to communicate with our customers.
At the right time within our Salesforce stack. We're able to have that whole customer experience within Salesforce. We bring them in with Pardot. We use sales cloud with our sales team.
Customers want really personalized, in depth understanding of their problems. They want to find the right thing at the right time. They want things to be easy.
We've created dashboards to see how healthy the pipeline is.
The ability to deliver consistent reporting to the sales team as well as through the marketing team too, has given us a lot of clarity. That's a huge success for us, is being able to have the data to have that better understanding of who our customer is. That's the other thing that's awesome about Pardot.
We've been able to deliver early and exceed expectations. Salesforce and our technology stack allowed us to do that.
It sort of caught on. Everyone was like, how did you do that? Like, what does this curiosity exist in the company? And it actually kicked off an entire project where VMware is going through and moving almost all of its marketing technology to emulate and improve upon the stack that we built. A marketer is the new quarterback. Have the confidence to take the skills that we've developed and technologies we've put in place and apply them to all parts of your business. That efficiency, that ability to be precise and engaged and measured and will give your customers what they're looking for. And if you have that, then blazing trails is pretty easy.
