WeWork's 210,000 members across 70+ cities rely on Salesforce to manage marketing, sales, and member insights. The partnership lets WeWork scale personalized experiences while keeping everything in one place.
Questions this video answers
More than 210,000 members.
More than 70 cities and 20 countries.
April 26, 2018.
Chapters
Here at WeWork, we are creating a global community of trailblazers and we want to change the way that people around the world work and live.
WeWork is here to help realize a vision that people can work to make a life, not just a living. Through the space, the community, the services that we provide, we're helping people to realize the missions of their own companies. Our members range in sizes, in demographics, in industry, more than 210,000 that span more than 70 cities and 20 countries. In order to continue to scale at triple digit rates year over year, we needed an enterprise level solution that could help us at every step of that member journey.
Salesforce is helping us drive a transformation, allowing us to provide our sales and marketing teams with the tools that they need to scale globally.
Salesforce has been sort of at the core of everything that we've done. It's really the hub of the wheel. We're using Salesforce at every stage of our customer journey, from that first point of awareness to moving that opportunity through our sales funnel and then to growing that member over time.
In today's world, I think people have an expectation that you are going to connect with them on their terms. Marketing cloud allowed us to create highly personalized messaging and that was incredibly important for us.
Through sales cloud, we've been able to measure, manage and track our leads, our opportunities, and accelerate the velocity of our sales process and bringing those pieces into really a single dashboard view.
And it allows us to tap into one source of truth for the company. What I love most about Einstein is the ability to provide our sales teams with new insights. To achieve this in an automated and highly scalable way has been tremendously impactful for our sales teams around the world. Here at WeWork, we are students for like Trailhead has allowed my team to have a resource where they can constantly learn new ways of implementing Salesforce.
When I think about the WeWork and Salesforce partnerships, I think the opportunities are boundless.
Quite frankly, there's an incredible synergy that both companies share in enabling Trio Blazers to change the world.