Nadja Phillips, Director of Consumer Goods Product Marketing at Salesforce, says leadership in the space means taking risks, failing fast, and upskilling your team. She points to Agentforce as a tool that automates routine marketing tasks so people can focus on customer work instead.
What does leadership look like in consumer goods? It looks like being unafraid to take risks, innovating, being unafraid to fail, and failing fast and often. Hi, my name is Nadja Phillips and I'm the director of Consumer Goods Product Marketing at Salesforce. Very often women are the consumers, especially in retail and consumer goods, but we don't often actually take a minute to look at what does leadership mean in this space. Don't be afraid to be the only one in the room. There's a reason why you're there. Upskill so that you are always at the top of your game. I know that technology is changing really fast. Agentforce was unveiled last year. This is a total game changer. I'm just excited about this opportunity to let Agentforce handle some of the more manual and routine tasks so that our marketers can be closer to the customer and really focusing on the work that matters most.
