What Is Commerce Cloud? | Salesforce Explained

Imagine a world if every one of your customers had their own shopping assistant and everything about their experience was tailored just for them based on their personal likes and preferences. That is exactly what Einstein One Commerce Cloud does for online shoppers and business buyers. And today we're going to talk about how you can use Commerce Cloud to create meaningful, tailored customer interactions across every touchpoint. Hi, I'm Brian Tong and this is Salesforce Explained. Okay, first up, let's start with the textbook definition of Commerce cloud because we like to explain things on Salesforce Explained. It's kind of in the name. Commerce Cloud is a complete digital commerce solution that's designed to support your business at every step of your customer's digital commerce journey, no matter what channels they're on. And because Commerce Cloud is built on the Einstein One platform, you can also increase revenue across sales, service or marketing channels while improving your customers digital commerce experience at every touch point. In fact, businesses that use Commerce Cloud have been seeing some pretty big results with an average increase of 29% in online revenue. Yeah, Commerce Cloud helps you build and grow your business with front end to back end support and gives you advanced tools designed for both merchants and developers. We're talking tools like generative AI automation, data driven insights, along with a complete payments and order management system. Now there are a lot of ways Commerce Cloud can level up your digital commerce game. But I'm going to break down the three biggest benefits. Okay, so let's start off number one. Commerce Cloud helps you connect the entire customer journey from the second a customer sees your product to the moment their order arrives at their doorstep. When you pair Commerce Cloud with Data Cloud, which is another sales source product that connects data from any system and turns it into meaningful information, your teams will have access to all your customer information in one place. That means they can personalize the entire buying experience by offering contextual product recommendations, custom promotions and tailored pricing, all of which help increase cart sizes and keep those customers coming back. And Commerce Cloud can also use Data Cloud to automate merchandising. So it can send customers reminders about abandoned carts or let them know when sold out items are back. And it can even handle service issues automatically so your operations run smoother. Okay, so your customer data is unified. Check. You got that. And that gets us to the number two benefit. If you're facing a lack of resources or budget constraints, Commerce Cloud's built in tools and make it easy to move quickly and efficiently. If you need to get to market fast, you can set up your storefront in no time. With built in storefront templates, integrated campaigns and promotions, and AI powered recommendations. So let's say you're a company that sells outdoorsy products and you want to set up a digital storefront. Now there are a few ways that you can do this with Commerce Cloud to get your products or services in front of customers, you can choose from ready made templates, composable storefronts, headless APIs, or any combination of the three. And if you want to increase productivity, the best way to do that is to let artificial intelligence do the heavy lifting. Einstein Copilot is the trusted AI assistant. Built directly into all Salesforce products. It can handle tasks that otherwise would have taken a lot of time. All right, now let's check out our built in generative AI tools. Starting with AI driven product recommendations, this feature can increase a customer's cart size by 8% when a customer is shopping on your site. Einstein AI can suggest personalized products to them based on things like their previous purchases, their current behavior on your site, your most popular items and more. Or what if I told you that you never had to write another product description again ever? That's the part you should be really listening to. With this AI tool, you can generate SEO optimized product descriptions, translate them to other languages and personalize them using preferred language and localized terms. And to make shopping even easier, you can give every customer their own AI powered shopping assistant. It won't hold their bags or get coffee. We all wish they could. But it will help them find exactly what they're looking for and streamline purchases whether they're shopping for themselves or their businesses. Now, now your customer is ready to check out. Salesforce Payments is seamlessly integrated into any of your Commerce storefronts, so you can go live in days, not months. And of course it supports multiple payment methods like credit cards, digital wallets and Buy now pay later options. Okay, moving on to order management. This is where you can manage the entire life cycle of orders including inventory order support, route optimization from any sport channel, and more. You've probably spent a lot of time on inventory planning. Well now you can refine your inventory management with AI powered insights. Isine AI can make your operations more efficient and responsive by guiding you on the optimal inventory distribution across your network, which prevents stock outs and reduces excess inventory. Order management is also where you can give your customers access to self service features. Now remember when I was telling you about the power of unified data? Well, there are so many ways you can connect your commerce, sales service and marketing team so they're all working with the same data. For example, your customer service reps can review a customer's profile, check their order status, and even buy products or services on their behalf right there. Which drives revenue from the service center. Okay, so all that data and AI talk brings us to the third major benefit of Commerce Cloud. Trust. Right. Salesforce knows how important trust is to you and your customers. And that's why it's our number one value. And it's why the world's leading brands trust Commerce Cloud to manage their high scale events like flash sales and, oh, I don't know, Cyber Week. You might heard of that one. Yeah. In fact, Salesforce customers saw 11% more sales than the industry average during Cyber Week in 2023. Now check this out. Commerce Cloud is used in 84 countries with over 2 billion shoppers and 99.99% historical uptime. Yeah, you can rest easy knowing Commerce Cloud keeps your customer data in compliance with laws all over the world. It carries GDPR, CCPA, PCI and HIPAA compliance. I mean, HIPAA's a hard one to get and maintain. So this is a really big deal for companies. Okay, that's it for this episode of Salesforce Explained. If you want to learn more about Commerce Cloud, hit the link on your screen now. We'll also put more resources for you in the description. Thanks so much for watching and we'll see you next time.