GDPR is EU privacy law taking effect in May 2018 that gives people control over their personal data. It applies to any company operating or selling in the EU. Salesforce explains how it protects customer data through platform upgrades and resources.
May 2018.
Three times a year (100% of customers are upgraded each time).
At Salesforce, trust is our number one value. Customers really are the focus of everything we're doing.
When you think about privacy and security, the number one thing they offer a business is trust. Trust in how the business operates, but trust in the markets as well.
The gdpr, or the EU General Data Protection Regulation, is a groundbreaking privacy law that comes into effect in May 2018.
GDPR basically protects individual rights around the personal data that you have and what companies can really do with it.
It impacts any Whether you're an American company, a European company, or selling products and services in the European Union, you will have to comply to the GDPR regulations.
What this means is that organizations not only have to uphold certain principles, but they have to show how they're complying.
This is an opportunity to strategically enable your business to drive privacy throughout it and also to serve as a differentiator.
Trust has always been one of our core values and the way the platform was designed, it was designed to protect and secure customer data.
In general, we upgrade our 100% of our customers three times a year, which means that every time we push new features in a system that are GDPR compliance related, 100% of our customers benefit from those upgrades.
Companies are becoming much more digital. Data has become the currency and so you're going to see more of these types of policies come into form to be able to help protect citizens, giving.
Them the rights to decide who's looking at their data, how it's being processed, how it's being tracked, and if they want to stop any type of notifications or communications, they can do that.
Anyone who's interested to learn more about GDPR and Salesforce, first on our website there's an entire GDPR section, but also we have trailhead.
Trailhead is the Salesforce learning module. Customers can not only learn what they need to do, but it's fun. It's really what the spirit of trailblazing is all about. Learning new things, having fun and embracing opportunity.
