A short explainer defining generative AI as AI that uses existing data to produce new content, with examples such as writing marketing content, auto-generating emails, customer responses, and aiding sales and product testing. The speaker frames generative AI as a productivity and customer-experience enhancer and teases a deeper glossary resource (A–Z of terms).
Generative AI this, generative AI that. It's everywhere and everyone's talking about it. So what is it exactly? Well, it's a type of AI that's all about using existing data to create fresh new content. Imagine having a personal assistant that can create a bunch of helpful things, from writing marketing content, auto generating emails, to creating responses to customers. It can also be used to help your team sell smarter, test new features or strategies, and so much more. Sounds pretty great, right? So whether you're delivering better customer experiences or working smarter as a team, generative AI is a game changer. And that's just the tip of the iceberg. Stay tuned for a deeper dive into our AI glossary, but in the meantime, you can get the A to Z of key generative AI terms here.
