What’s Next for Marketing Cloud Account Engagement?

Hello B2B marketers. Today we don't want to just talk about software. Let's talk about B2B marketing and what the future holds. Marketers today are doing more with less to keep up. They're exploring how autonomous AI agents can help automate and enhance demand gen activities and strengthen buyer relationships. For the past 18 years, B2B brands of all sizes, from Fortune 500 to the small business down the street have trusted Marketing Cloud Account engagement to connect with their customers. And we take that very seriously. Thank you to each and every one of our customers and partners for trusting our industry leading solutions. And that's why we want to keep bringing you more More innovation, more connection, more insights. Buyer expectations aren't slowing down. Your business must be able 1. Unify your data sources for better targeting and personalization 2. Scale outreach to buyers with agentic demand generation 3. Engage in two way conversations with buyers across channels. Well that's exactly what we're building at Salesforce. So what's next for Marketing Cloud Account Engagement Customers, we're bringing you along as we build out the newest innovations on next gen Marketing Cloud, the complete Agentic marketing solution. How do we ensure every customer benefits from these innovations? Well, it starts with the platform itself. Customers can experience the benefits of NextGen Marketing Cloud alongside their existing instance at no additional cost through Account Engagement plus. Because all data is connected in a single environment, Account Engagement plus allows you to explore capabilities at your own pace using both apps side by side for your desired use cases. Marketers can easily create and use content in either app with rebuilding saving time and resources. Now let's dive into the good stuff. First up Agentic Demand Generation. This is where you can save time and build end to end multichannel campaigns with a single prompt. With AgentForce you can make briefs, multi channel messages, review suggested segments and create end to end flows in minutes. This is a great way for marketers to optimize campaigns and share stakeholder summaries. Listen up marketers. The end of no reply marketing is here, so let's talk about it. Now you can get access to SMS and WhatsApp and turn one way promotional messages into two way conversations. Cloud plus email too. Buyers can now reply and get answers 247 and engagement is automatically captured in their profile for follow up. But we didn't forget about personalization. We're enhancing all of that. Now you can scale one to one personalization across email, web, mobile and SMS using any data in data360 create connected experiences across channel with autonomous agents that tailor content in real time based on customer interests. B2B marketers, hear me out. We're planning for the future of marketing. One that's grounded in building strong relationships. And to build those relationships, you'll need the data to listen to your customers, unified workflow to create connected experiences across departments and agentic marketing to move at a new pace. We're just getting started and we can't wait to bring you along for the ride.