A short explainer (video/transcript) describing HubSpot's Business Units add-on, which lets marketers manage up to 100 brands from a single HubSpot portal. It outlines benefits including asset tagging by brand, automatic contact association via a business-unit property, brand kits (logos, colors, themes), and subscription preference management to run branded campaigns more efficiently.
Companies managing multiple brands need organized yet integrated systems. For example, marketers need ways to delineate between marketing assets but also to share contacts that allow for cross sell opportunities. Luckily, HubSpot customers can feel confident managing different brand assets, contacts and data from a single portal. Introducing Business Units Business Units is an add on that allows you to create and manage up to 100 brands from one HubSpot portal available to those with marketing. Hub Enterprise customers can run branded campaigns for different audiences, manage communication preferences between brands, and report on each brand's performance. In other words, Business Units enables marketers to do their best work across brands from one HubSpot portal. Let's explore how it works. Creating campaigns across brands requires organization between assets. Rather than relying on long naming conventions. Business Units allow you to tag and organize your assets by brand. Available for HubSpot forms, emails, web pages, landing pages, blog posts, and more, Navigating to the right asset will feel seamless. Running branded campaigns doesn't have to involve hours of list building or data manipulation. Leverage the business unit's property to assign and organize contacts by brand. Rather than adding hidden form fields to tag contacts, the business unit's property will automatically associate contacts to the right brand. For marketers working across brands, implementing the right colors and logos can take time. With business units, you can streamline your content creation process by creating brand kits with relevant logos, colors and website themes. This will make it easier to carry each brand identity across campaign assets. Finally, Business Units allow you to manage subscriptions across brands. Create subscription types or preference pages for each brand so that customers can opt in to the right content. This way you can keep your communications relevant and customer experience exceptional. Say goodbye to implementing complex workarounds to customize a single HubSpot instance. With business Units, you can confidently manage contacts, assets and settings across multiple brands.
