Williams-Sonoma built its business on Chuck Williams' shopkeeper mentality and now uses Salesforce's Customer 360 and AI to deliver personalized experiences across its brand portfolio. The company connects B2C and B2B operations to meet customers wherever they shop, using machine learning and triggered emails to scale that personal touch.
At Williams Sonoma, we tell the story of the shopkeeper. Chuck. Williams was inspired on a trip to France. He brought back a dream and he opened a small shop, bringing those French cooking tools to the United States.
He really built that one on one relationship with his customers. And almost 70 years later, we operate by that same ethos, putting the customer at the center of everything we do.
Chuck really cultivated that shopkeeper mentality and we've been able to effectively deliver that experience in the digital world with AI, with data, with the latest innovations.
The in house work which we do is indeed a bedrock for Williams Sonoma's growth.
Our partnership with Salesforce allows us to integrate that innovation and deliver it at scale securely reliably connecting the dots between the B2C marketing space and the B2B space and really ultimately amplifying the customer experiences we want to deliver.
We have this amazing portfolio of brands that allows us to serve our customer in every major event, even the small events of every day.
Customer 360 for us is really about being able to stitch not just their behavioral data and their transactional data, but our understanding about who they are.
Our triggered email program is able to capture what our customers are interested in from a product perspective, but also a life stage perspective. And as our customer transitions through different life stages, our marketing transitions as well.
Data cloud is where we're layering in our own data science to translate all.
These signals, leveraging all of our data to make sure that we're serving the right message to the right customer and it's our job to inspire them.
Dreaming about the dinner party, a better recipe for the holidays, a gift that you give. That's the stuff that gets people really excited. If we know they love to bake, we are able to send personalized notes about the latest and greatest baking.
I'm super excited about the era which we have entered powered by data, AI and CRM. And I think trust is going to.
Be the key, whether it's machine learning or deep learning or NLP is absolutely transformative. So we're working closely with Salesforce to figure out how do we integrate our own AI capabilities into our marketing programs to take that to the next level.
The better we can personalize our communication to you, the better we serve you. And what I'm thrilled about with Salesforce is that they're helping us do that so much better than we've ever been able to do.
Salesforce has come to the table with a lot of care and focus on the customer experience. We trust them for their scale agility and for their performance. It's about building a world of possibilities for our customers.
We're so excited about the partnership, and the best, I think, is yet to come.
