Wistia and HubSpot Integration: Increase click-throughs by 21%

With the Wistia HubSpot integration, adding videos to your marketing automation is super easy. Capture leads right from the videos on your website, sync viewing data with HubSpot, and add videos to your email, workflows and landing pages, all without leaving HubSpot. Hi, I'm Izzy and I'm going to show you around Wistia's integration with HubSpot. It all starts with adding a HubSpot form to your video right within the Wistia player. You can prompt your lead to enter their contact information. You can even customize the form in HubSpot to collect specific information about your customer. They won't even have to leave the video to become your next hot lead. Once the form is filled out, that lead becomes a contact in HubSpot, and all of their viewing data is automatically synced with their contact record. This means you'll be able to see things like which videos your leads watch, what percentage they watch, and what parts of the video they skip or rewatch. With that info in one place, your marketing and sales teams can see which videos your leads are engaging with the most. All at a glance. And of course, with HubSpot, we have to talk about how Wistia fits in with your marketing automation and segmentation. Using workflows, you can add leads to campaigns based on percentage of video watched, or you can choose which video you want your lead to watch next based on their viewing history. When you include video in your HubSpot workflows, it can increase click throughs by up to 21%. Wistia also integrates with HubSpot's media bridge so you can browse your Wistia projects without leaving HubSpot. Just pick the video you want and add it to email campaigns and landing pages. More engagement, fewer open browser tabs, and more leads, all thanks to combining your Wistia videos and HubSpot. Start incorporating videos in your marketing automation workflow using the Wistia HubSpot integration.