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Your Top 3 Takeaways from the Connections 2026 Keynote!

12 Jun 2026 · 1 min

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In this brief keynote recap, Carey Chow outlines three pivotal insights from Salesforce Connections 2026. First, Agentic AI is presented as a new multiplier for marketers, allowing them to shift from coordination to strategic, high‑touch creative work while AI agents handle execution. Second, the concept of the "marketing maker" emerges: marketers collaborate with AI agents as creative partners, gaining on‑demand insights and the ability to test ideas in parallel, effectively co‑creating with agents. Third, Salesforce positions itself as the platform that delivers Agentic AI to every marketer, providing the knowledge and scalability needed for these agents to operate across teams and workflows.

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You are the orchestrator. Here are your top 3 takeaways from the Connections 2026 keynote. 1. Agentic AI is the new multiplier for every marketer. Marketers are creative by nature, but too often we're all stuck coordinating instead of creating. With AI agents, they can focus on strategy and vision while agents handle the execution. They can prioritize the higher-touch creative work that really matters. 2, we are in the age of the marketing maker. Now, this isn't just a marketer multiplied by their own team of agents. It's a marketer that leans into agents as creative partners, makes better decisions with on-demand insights, and tests every idea in parallel, no longer creating alone, but making agents that create with them. And 3, Salesforce is the platform for today's marketing makers. We are delivering Agentic AI at every marketer's fingertips and a platform that gives those agents the knowledge and understanding to scale meaningfully across every team and workflow. I'm Carey Chow. Those are your top 3 takeaways.