Zillow leaders explain how the company is moving beyond search into home sales, loans, and rentals. Salesforce powers the rapid delivery and scalability needed to handle more complex transactions. The shift requires higher operational rigor and teamwork across the platform.
Today we expect the buttons on our phones to do everything for us, from renting a place for the weekend to summoning a car to take you to the airport. And yet, real estate really hasn't changed for decades. Home ownership is a big daunting task that everyone is looking forward to doing, but also kind of scared at the same time.
These are points of transformation in lives and those are stressful for folks. So our purpose at Zillow is to help you make that experience of actually buying or renting a home more seamless, easier and more joyful. Think about the kitchen, the sun shining in the windows. Think about the friends that we're going to have and entertain. And that's why we call this a home. Customer expectations have moved faster than I think any of us could have ever imagined.
The first decade at Zillow, we empowered everyone to be smarter when they search to be smarter when they shop. Today, we are evolving as a company from a place where you're making those decisions with us and you're transacting with us.
As we grow into different businesses, we've been able, able to very quickly implement and deliver solutions just within months. Everybody wants things done right now. Speed to lead is very important in our business. Salesforce makes it so we can do that.
We've relied on Salesforce throughout scaling the company. They've taught us a great deal about how to build tools that scale, how to do it efficiently, which has become an increasingly important thing for us.
Extending our business from a high margin business into the transaction into lower margin business with much higher risk is not a transformation that many companies take on. The level of operational rigor and the level of technology support that we provide has got to be at an all time high.
The key for big transformation is really making sure that everyone's on board. It's teamwork right across our technical team as well as our business teams. In order to make a product that really shines, Salesforce makes sure that they're providing our customers with the greatest customer experience possible.
High velocity selling is critical to making our sales professionals, our loan officers or real estate agents, work on the right opportunities in the right order at the right time. We are ushering in a whole new era of buying and selling homes.
There's tens of millions of people that want to move in a given year, helping them get from the dream they have to the reality that's a win for us and that's growing our business.
