POV: $10M Founder Signs Up for a Boxing Fight (I Needed This)

I want this fucking sparring session to be over already. This is a fun video to make because I've been talking about this a lot on Instagram but haven't actually made a long-form YouTube video about it. But I'm training for my first boxing fight on November 6th. I'm fighting in an event with an organization called Haymakers for Hope, which is a fundraiser for cancer research. So it's 6:20 in the morning right now. I'm just having a coffee and then heading to the gym for my first boxing workout of the day with one of my trainers, Charlie. I was planning on putting a lot of storylines in my YouTube content over the next couple months, revealing that boxing has been consuming a big part of my life lately. But at the same time, I thought it was hilarious that the first video is probably going to be me getting absolutely bullied by this Golden Gloves champion, because the only way that you really prepare for boxing is just by getting hit in the face. I think the main message here that I was thinking about for making this video is that for for some reason, having a physical pursuit in my life has always been the thing that has just lifted up every other aspect of my life. For 20+ years, played Division 1 hockey, ran a marathon, and now I'm training for a boxing fight. And I realize the level of discipline that you need to do something like that, it just elevates the relationships in my life, the business in my life, and everything else around me, because there's just less time to make mistakes. And also, I feel like this concept of momentum is so real. When you start pushing in one aspect of your life, everything else just elevates around you. This is Charlie. Charlie is the crazy person that's trading me for this fight. And the crazy enough person that's letting you fight. Oh, here he comes. 120, good shit. I woke up at 3 o'clock in the morning last night thinking about a sparring session this afternoon because this dude's 13-1 and he's got a Golden Gloves fight coming up, and I just have never actually sparred someone of this caliber. If you're watching this video and you live in New York City, you've probably seen this brand before. It's called Seagullman Stable. It's the horse logo that everyone wears on their hat. I mean, they do full apparel now, but the Seagullman hat is the OG. I'm coming with you. It's not a coincidence. You're coming to our office? That's so fun. Hey, buddy. So anything other than investors that I can— I feel like Brent's trying to pay money to integrate into the store that we open in fucking a week. I mean, it could be like a soft open. I just need the doors open. It wants to make a fucking month on fucking rent. Yeah. Let's get the doors open and selling shit. I don't care if it's like not fully put together yet. Yeah. Yo, how we doing? Living the dream. How are you? I am just dialing in from my phone because I am scrambling some eggs right now because I stayed at Max's office longer than I was planning to. I know it's not going to be the easiest thing, but that's why I'm willing to get involved because it's very important for the business and it ultimately needs to be where he focuses his time because that content stuff is so valuable to the business. And they're always doing shit that I see and I'm like, why the fuck are we not like marketing about this? This is the point. So I'm aligned with you. We just need to not do what we've done in the past, get me involved earlier, and we'll make sure that we get whatever we need out of it. And that's it. The model is interesting. I just don't know enough about this vertical per se, but I think given the traction that you have in the term, there's probably some people who could potentially be interested in exploring the conversation. So just, yeah, send me the materials, give me a little bit of time, and we can keep the conversation going from there. Alright, fantastic. I will forward everything to you today and we'll take it from there. Awesome. We will film to potentially capture some like good conversations. You know, whether it's putting a camera on the poker table, a camera up above the space. We can film the BTS of us setting it up beforehand, but I think it's a cool piece of content. I imagine people coming know that cameras get used at events, so I don't really think they'll care. Well, I can send another email that just says You're gonna be filmed. Just say, yeah, it'll be a content thing if you don't want your conversations included, whatever. But you can also position it as free branding for your business. Maybe we'll pull a founder aside and do like a quick 15-second bit of what are you building or what's the hardest thing about building, etc. We can position it in a way that makes it valuable for them. Yeah, but we can get a good one on eBay for like $500. Oh, this is good to just vlog everything with. And then we'll try and aim to post everything on Saturday. This Saturday will be the day in the life. This Saturday can be poker night. This can be beanstalk. I just got a hilarious text from a brand founder. How did you get so deeply networked in this space, by the way? LOL. Increase your surface area of luck. Meet people, help them solve their problems, and you'll meet more people. It's not that complicated because I know a lot of people in this ecosystem. The value just consists of one person asking to be introduced to another. And if that other person is already a friend, it's just you become the connective tissue between the two of them and now you're seen in a positive light from both sides. So it just continues to allow you to build rapport. Yeah. Anyways, I love Denver though. Much healthier place to live. It's a fun place. I've been here for like 2 years, so it's been good so far. And I think it's a good founder market fit based on what I could find. Right on, right on. A massive impact, but it will definitely be higher than that. Like, you'll probably come in— like, this is the example of the post-purchase. You have these settings on the left, so it's like pick your market, choose your tax, set up your offer, and you can pick your hierarchy of your offer groups. Exclude Products, Apply Discount, and then you just go into your checkout settings and turn it on. It takes like legitimately 60 seconds to set up the post-purchase widget specifically. And we just pitched a really large YouTube channel. We pitched their team about their e-com store. They didn't really say much when we presented the price. I think it's still alive, but it would be a really cool deal to close because then I think we would make a fun YouTube video on the back of it. I want this fucking sparring session to be over already. It's the first time that I'm doing it, so I think it's just a lot of intrusive thoughts. I just had the craziest full circle moment about the YouTube video that I posted last week about increasing your surface area of luck. So in that video was Molly, who is an MSM at Shopify. We had been talking to a brand, really large 9-figure brand, who's interested in working with us. Basically found out that this brand is a client of hers, and on their call last week he asked her, hey, we're looking at redoing our website, we've been talking to this company called Platter, do you know anything about them? This was the same MSM that I flew to Toronto for an event months ago, have built a relationship with, have been super helpful to. She gave us a really good recommendation and we just got a verbal commitment from them that they were going to move forward with us, which is fucking awesome because it's one of the largest brands we'll have ever closed. The video that I made last week about increasing your surface area of luck is fucking real. All I can think of in my head is Charlie calling me, I found your kryptonite, this guy Vadim is coming to New York and he's gonna beat the shit out of you in an hour's doing. Game time. How you feeling? I mean, we're, we're in it now. I'm trying to feel nothing. Am I going to go all 3? I'm going to try. I mean, what other answer can I give you? This is probably the first worst beating of your life, for sure. Spider-Man, let's go! Honestly, I think the hardest part is getting over the intimidation when you're in there because it doesn't help you because there's nowhere to go or hide. You need to just trust yourself. I think the idea is learning to relax. I must have taken 2 breaths the whole time because I was so stressed. But I mean, the idea behind this is that anything you do before Haymakers is going to be worse. I hope you enjoyed my day in the life video as a founder in New York training for a boxing fight. If you enjoyed this, like, comment, subscribe. Promise I'll be back with more videos. We'll see you next week.