How Purpose Beats Profit

Ben Greenfield reflects on how his parents' deaths shaped his business philosophy. He argues that purpose and mentorship matter more than profit, and explains how this shift changed the direction of his work.
Chapters
My parents passing just really forced me to, you know, focus on a vision. I thought, you know, I'd show the Rob Report and, you know, always used to be about, I want to have money and yachts and, you know, all that kind of stuff. And it really changed through that period of my life when I was watching my parents kind of go downhill and deteriorate. I was like, man, I got to be. I got to be doing this for a reason here. What made you want to start working with me? Well, I was listening to your podcast for probably six, seven years, what it was. But on one your podcast, you had mentioned about coaching, so I reached out and I'm of. I've always been. I've always had mentors since I was very young. You know, as an entrepreneur, I know the importance of having somebody to. To show you the road ahead, you know, and have that ability to be able to talk to that person and work through challenges and those kind of things. And, you know, when I found out that was available, I thought, you know, I'm going to investigate this. But I've always been passionate about my health, and it wasn't until my parents passed away within the last couple of years that I really pick the direction for my company. Are we just like everybody else, you know, from a 3 PL standpoint, or are we different? And I wanted to make us different.
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