Josh Clemente founded Levels to make continuous glucose monitors accessible beyond people with diabetes. CGMs were expensive and required prescriptions, but Clemente wanted everyone to see how food and lifestyle choices affect their blood sugar in real time.
Felt very strongly that CGM would be a really powerful tool to pull back the curtain and help people, you know, kind of see the effects on a continuous basis and make better ones. So, okay, one of the things we did early on with Levels, because we wanted to be able to answer this sort of question. When, when I started Levels, we were at a point where CGMs were essentially not accessible. So people with diabetes even had a hard time getting them, let alone someone without diabetes, their prescription controlled, very expensive, and there wasn't really a mechanism by which somebody who didn't already have insulin dependent diabetes could get their hands on this tool. And that felt like a big challenge and a problem in again, in my framework, where each person who is trying to live a healthier life on a daily basis actually needs to make really good decisions that compound in kind of hard to measure ways over decades into a different health outcome, right? And right now, many people are compounding in a negative direction, not because they want to, but because they don't know the effects of the choices they're making every day. So I felt very strongly that CGM would be a really powerful tool to pull back the curtain and help people kind of see the effects on a continuous basis and make better ones. So the first thing we had to do is make this tool more accessible and then we started to get data, right?
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