A short transcript excerpt from a YouTube video ("Revolutionizing Cannabis Business") in which a younger CEO describes applying modern retail and digital-marketing tactics to the cannabis industry. The speaker emphasizes using new technology (mass email blasts, data slicing, retargeting), treating cannabis as a branded commodity rather than a novelty, and running operations like a mainstream retail business (comparing to Target).
And the thing just takes off like a rocket because of the knowledge I'd acquired. And I was a younger CEO so I was always using the new technology.
Like advances at hand that the older guys weren't using. So I'm firing mass email blasts and slicing and dicing data and retargeting with emails and like no one was doing that in cannabis. They just opened a store and said I'm going to sell this and hopefully it sells. I treat it like a real business. Like, you know, like I'm running a, like a Target and so I'm using real world marketing. I'm attacking this like it's a, like it's like it's a normal business when everyone's like, oh my God, you have a cannabis license. You're selling cannabis like this coolest thing ever. I'm like, no, this is another, this is another commodity now we got to brand it, we got to market it.
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