148. Ben's Heart Attack and Behind The Scenes of Building Collective Shift

3 Apr 2024 · 36 min
Episode

3 Apr 2024 · 36 min

0:00

Podcast episode (Bennebergs #148) featuring Ben Simpson and Bergs describing a recent health scare (Ben experienced morning heart-rate spikes to ~155 bpm and sought medical care), and giving a behind-the-scenes account of building Collective Shift: surviving a multi-year bear market, hitting record revenue and rapid member growth (now ~1,000–1,100 paying members), product-market fit with a new Platinum tier, recent successful crypto trades (e.g., ETH entry ~US$3,050–3,100 to ~US$3,600 a week later; Maple bought ~US$5.50 and reached ~$29), and running live community events in Melbourne. The hosts reflect on stress, scaling challenges, operational lessons, and long-term company vision.

Questions this episode answers

April 3, 2024

About 155 beats per minute upon waking

Propranolol (beta blocker)

About 1,000 to 1,100 active paying members

Invite-only tier described as roughly a US$100,000 to quarter-of-a-million-dollar-plus minimum (high-net-worth tier)

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