37. How I Grew My Social Media From 0 to 1.3M Impressions In 3 Months (Step-By-Step)

You as an individual, an influencer, a business owner, someone that wants to start a side hustle, a hobby. I firmly believe content is the variable to success and social media is the way to distribute that content to make an impact on the world. And that's exactly why we're doing it and sharing our lessons with you today. Ladies and gentlemen, welcome back to another episode of the Benneberg Show. I'm your co host Ben, a high school dropout with my co host Bergs, an MBA graduate. We've got a cracker episode for you today. We've had a heap of questions come in around how do we do our social media? What's our strategy? Why on earth are we doing it? Who's the team behind it, what the equipment use, Give us the beans, the blueprint, the step by step guide to how we're doing what we're doing. And by no means are we experts but we have just started this journey, we've learned a lot along the way and we want to share all those tips and tricks for you so you can also get started started. Bergs, Happy Thursday. How are you doing?

Well mate, I woke up this morning, I was like oh not another day, bit scattered, had a coffee, had a chat with you and always right in the world mate, how are you doing?

I'm pumped up mate, I'm jacked up. Coffee, I've been in the gym like I'm, I'm ready to, ready to fight. Let's get into it, let's go. So I wanted to start off with I guess why, you know, and I just want to prep, you know, preface all this again. I mentioned this at the start but like by no means are we calling ourselves experts here. We are just starting on this journey, we're probably a few months in but we're going to talk to you about why we're doing social media, how we're doing it, why we've chosen the platforms that we've chosen, what are the lessons we've learned and I guess the operations behind it. So you as an individual, an influencer, a business owner, someone that wants to start a side hustle, a hobby. I firmly believe content is the variable to success and social media is the way to distribute that content to make an impact on the world. And that's exactly why we're doing it and sharing our lessons with you today. So number one I guess is the overall strategy, why we're doing it. Well for starters, you know Bergs and I, we own a business called Collective Shift and we are crypto Research and education company. So we are trying to deliver crypto education, which means helping people get into crypto and navigate it safely and confidently. And to do that we need to build trust. And to build trust, you need to add value. And one ways to add value, to create content and distribute that to people. So people consume your content, they listen to what you're saying and, and they learn from it. And then, you know, one day maybe go and purchase something. So I, overall, I guess what we're trying to do is distribute the awareness of Collective Shift and distribute the content that we have to build trust in the audience's mind so they one day maybe buy a collective Shift membership or they consume some of our content or they become a listener or whatever. A. That's the primary objective. Secondary objectives are to build credibility. So through, through having a followership, you can build credibility. And also the other one for me is, you know, know public talk. So another way to grab, you know, credibility is to do talks at different events. And to do that, you know, it's good to have a followership and a listenership because then, you know, it might bring people to their events and people sort of take you more seriously. So that's kind of top overarching strategy of why we're doing social media. Burges. Is there anything I've missed there before we get into some of the weeds?

I think you absolutely nailed that. And really what we're talking about here is everything is proof of work. We can say, hey, we're great at this thing, we do this thing, we talk about it, but we also need to distribute it, get it out there and show people and build a history of actually being successful and delivering that thing. And then also it helps you in the long run. You're putting that effort in. You may not see the results, but it compounds over time and it accelerates and accelerates. And it is just, it is the way it is just to. To get people to get noticed and to deliver value to so many people. Social media is the way to do that.

And just for everyone's knowledge, you know, we started social media probably two or three months ago. And in terms of started, I mean, like focusing on it, over the last 90 days, I have received over.

1.2 million impressions across just Twitter, LinkedIn.

That's insane. So, and that's only just beginning. So again, not experts. We're doing something's right, something's wrong. And we want to work through those sort of strategies, sort of tactics. But I guess you now know the overall strategy now what am I aiming to do this year in terms of social media? This is my macro goals. Now this, you know, followers and listeners is kind of potentially a bit of a.

You know, a number that, you know, you can say does and doesn't affect the results of the business, like, you know, getting sign ups or whatever else. But having a social media goal I think is important so we can give something to work towards. So for me, I want to get 10,000 followers on Twitter currently have started off the year last year, 1500, currently at about three and a half thousand. I think when I get to Banenberg's podcast downloads, this, this podcast, we want to get to 1000 downloads per episode. We're currently getting around 150 to 200 and we want to get to 10,000 YouTube subscribers. We currently have about 2200 now to get there. This is the volume I'm looking to get in terms of social media. I want to have 60 shorts and reels per month are distributed across TikTok, Instagram and YouTube shorts. I want to have three Benneberg's episodes per week. Sometimes we have one, sometimes I have three, but aim for three. Three decoding crypto podcasts a week. So that's another podcast. I do.

Two YouTube videos per week, so that's on the Collective Shift YouTube channel.

Three Twitter posts per week or also three Twitter posts per day. So 21 tweets per week and also five LinkedIn posts per week. So to reiterate, five LinkedIn posts per week, 21 Twitter posts per week, two YouTube videos, three Benneberg's episodes, three Decoding Crypto episodes, 60 reels per month. So 20 reels per week. That's the volume I'm looking for. Now to do that all on my own is just completely insane. Not going to happen on my own. So we had to develop a bit of a team and a process and automation behind it. We have in the past use an agency, but we found with the agency it was good, but it was pretty expensive and you didn't have all the creative control. So what we did is we removed the agency and we just built it internally. So I went and hired these people off, fiverr off hiring in the public and also on upwork. So we now have a team.

This is Ben, right? So he's like, we've, we've got the agency and it's kind of working. It's, it's expensive. And Ben's just like, he comes in one day and he's like, I'm creating a social media team. I've got to do the social media strategy. I'm going to put it all together, I'm going to assemble a team. I'm like, I'm just like, okay, man, cool, cool, cool. And I'm slowly like backing out of the room.

But to his credit, he's assembled an amazing team that he's found on the Internet. And with that you have to try it. Like, some people will have credentials, but they won't work out, they won't deliver what you want, or you can't work with them in the way that you want. You need to replace members and it's an iterative process to get to a team that is working and then you work on them and you create a high performing team. And Ben, just one thing you said earlier about the sheer volume. Like, even with Ben and Bergs, we were doing a couple of clips a week and you got onto old mate who does, you know, the, the clips for a really popular show. And he was like, no, no, you need to do like two clips a day. You need to be top of mind. And you see like the top people like Gary V. Doing that. He's always in my feed, he's always there, always remixing and delivering new content. And that just compounds and compounds over time.

Yeah, totally agree. So we've been slowly ramping up. We're learning as we go. Burks and I have always kind of wanted to start a podcast for a little while. I mean, we were talking about this for a long time.

You know, how do you remember how this started? So I used to consult to Ben and he would basically call me up and he'd have like a million problems in the world, like business problems. And we kind of go through them, talk about it. He's like, holy, what about this? What about that? And we talk through, you know, experiences and models and how to handle certain stuff. He's like, bro, we need to record this, man, this would be sick. I reckon people get a lot of value out of it. And of course we think we're amazing, right? And we couldn't record those because they're very sensitive. You know, they name people. You're talking about financials and everything. We're like, look, this is just something we need to do. We get along really well. We should record it. We should just put it out there. And eventually, like, you know, we got our act together and we started recording. And from the first time we did, I was like, actually this is a lot easier than I thought. And it was a lot of fun. Like I look forward to this every single week. Week.

And one of the cool things about the podcast is that there's a couple of stats here. So one is that the amount of. And I can't remember exactly, but basically the consumption of podcasts, like the amount of listeners to podcasts versus the amount of podcasts out there is extremely high, you know, so, you know, versus a YouTube channel. So there's so many more YouTube channels than there are podcasts. There's that. There's a lot more videos on YouTube to consume versus podcasts to listen to. So to get those listeners, it's a big opportunity. But in saying that's very hard. Channel to grow.

Yes.

So if you create 100 podcasts for your podcast, you're in the top 1% because of how many people give up. And if you create 50 podcasts, you're in the top 10%. That's because a lot of people create podcasts and give up because it's very hard to do. And honestly, I could not do it on my own, like you and I keep each other accountable. That's the only way I think we've been able to do it. So I couldn't get to 100 episodes on my own. I mean, we're at 36. I think the only reason we've been able to get to where we are is because we keep each other accountable. I don't think I. I could do this on my own, actually. I couldn't do this on my own. I'd just go, now. It's all too hard.

That's 100%. So I've got a couple of mates and both of them have started podcasts, and one has wanted to do it for ages. This is my mate Joe, and he's started the Mechanical Rock podcast. And he interviews people at his work because they're absolute units and they work in a crazy, like IT consulting space and they see a lot of weird stuff. And he. I keep pushing him like he's kind of releasing. He released 1 and 2 relatively quickly, but then he had a month break and then he did another one, and he set it up so that he does it all himself and he does the editing. He does everything. And it's a huge process and it's all on his shoulders. He doesn't have that accountability partner. So I'm trying to kind of push him and get him to do it. There's another dude called Dale who had one podcast. His first one was cracking, but then it's been a couple of months and he hasn't released it. And most podcasts die before six episodes. And this is why, because it's hard. You need accountability. You need to set up a process that works for you. So if you don't want to edit you, you don't want to do shorts, you don't want to do everything, you need to outsource that, you need to have a process for those people to create it for you, where you can just come in and create the content. And the way that Ben and I have set it up, we basically have a notion page for each of our episodes. So we do three episodes together, usually crypto, business and personal growth. And then we'll chop up those episodes during the week. We'll type notes in there and we'll block, block out a two hour session. The first part of that two hour session, we'll talk through what we're going to talk about and then we record it. At the end of the session, we'll go through titles and, you know, whatever else we need to do. And we put it in asana and we hand it over to our team and they'll do the video editing, they'll do the thumbnails and we'll have a bit of back and forth there. And that's the process that really works for us. And I think the other thing I'll say on the statistics, like, you know, like Ben said, getting to a hundred podcasts, you're in the top 1%. The thing with podcast is it's got very, very poor discoverability. It is so hard to find a new podcast. That's why we do the YouTube component as well also, because, you know, we want you guys to see our pretty faces because we're just so beautiful. Look at us. We look amazing, right? That's what we want people to say. And also the discoverability is very, very good on YouTube with shorts. Discoverability is good on Instagram and other platforms as well. And also when you're creating content, there was an amazing stat where there's like over a billion blogs in the world and in the world there's only like a hundred thousand podcasts. And I'm pretty sure that's in total, not ones that have just reached like, you know, however many episodes, 100 episodes. So you're playing in a much smaller pool. It's easier to get noticed, it's easier to compound. And look, it's just a space for us. Like, I didn't know how far we're going to get, but, oh, we're definitely getting to 100 now.

Man. Charlie Dude. So yeah, podcast is a. We'll start a podcast. So by the way, we've selected different channels based on where we think our audience lives and those channels are podcasts, YouTube, LinkedIn, Twitter.

And I think that's it. Maybe email. But that's basically. That's the. That's sort of the core for YouTube, podcast, Twitter, LinkedIn. That's where we're really doubling down on. So podcast is a big one. We do the bennetbergs podcast. We do three episodes a week. We record that on Riverside fm. That's an interview podcasting app. Bergs has a road. You have a road mic.

No, no, I got the good mic, mate. I got the shoe SM7B. Like the, you know, the top of the. Was of the Joe Rogan mic, the Michael Jackson mic, mate.

That's because Berg's never leaves the bedroom. So I actually have a more portable rode microphone because I travel.

Just listen to. Listen to my amazing voice, Ben.

So I have the rode USB mic. I can't quite find the name of it. I think it's.

We'll put it all in. We'll put it all in the show notes.

So the NT USB mic.

Yeah. So Ben's got mobile setup. So he's basically got his laptop, a cam. We'll go through what they are. Laptop, a camera and a mic. Because he travels around so much. So you've said your mic, your laptop's like just, you know, an average MacBook. Which camera are you using? Because it looks beautiful.

Yeah, it is. I'm gonna just grab the name.

I can't see exactly what it is, but it's a Sony dslr. And what it's got, it's got USB streaming capability. So I've got a custom lens on it. Again, I'm not a camera dude. I'll drop it in the show notes.

Yeah, it was like the Sony A7, whatever it cost a couple of thousand bucks. And then A couple thousand bucks.

Yeah, the lens as well.

And because Ben does multiple podcasts, he's on Nova. He's. He goes on a lot of interviews. He needs to look good. He needs all the help he can get. Just look at that head. Right, so he's got the USB mic. And look, your mic was what, a couple hundred bucks?

Yeah, MacBook.

Whatever they cost, you know, you can use any laptop. And then his camera was probably about a few thousand. Yeah, my setup is a home setup. So I've got a desktop PC. I've got the Shure SM7B and that was about 600 bucks, something like that. Got a rode boom arm here and that was about 80 bucks. This goes into focus, right? I think it's.

Oh.

Scarlet 2i2. So that's a little thing. This just plugs directly in. XLR cable goes in there, goes to a cloud lifter and then into my computer. So the, the Focusrite box was like, I think it was like 99 or 199. The Cloud Lifter was about 99. And that's my audio setup. And my video is just a Logitech Brio, which is a little webcam which costs about a couple of hundred bucks.

And I used to have the same setup as what Bergs did when I used to live in St Kilda. So if you look if you're more permanent, I definitely go with Berg's option because Bergs is mic also comes with a desk arm and you can sort of just rotate that around. Looks good in the, in the video shots. But if you're looking for something more portable, I definitely recommend the USB rode mic.

Yep. And again, I do.

Town halls and lives for collective shifts. I wanted my mic to sound really good. This is one of the best at the time. There are honestly podcast setups you can buy for like 90 bucks at Costco and they've got the Audio Technica microphones and even when we go to podcast studio, they've got the same microphones. They only cost about 40 bucks. And that's all you need to get set up. If you want to do video as well, you can get the Logitech Brio which is relatively cheap. And this is the thing, everyone thinks you need really expensive equipment to get going. You don't like. I could be fine with a $30 mic and my Logitech Brio and just get going. No one cares about how beautiful your picture is or you know, your audio needs to be of a certain quality, but not the ultra, ultra high quality. It just needs to be listenable. Right. And then start doing your episodes and you'll learn more about the way, about the way you like to present what people are giving you feedback. And then if it's for you because you're only doing a test, then you can invest more heavily and I think so. The final thing, sorry, Ben. Is just our lighting. So I've bought these like elgato lights that I never use because I get so much like bright light from here and I can't be bothered doing the big setup. When I get a fancy camera, if I ever do, then I'll do the full Windows Close. This is just natural light. That's why the side of my face is like this. But for what I'm doing, I don't care. It's fine, it's good enough. And then I'll do the full big setup. Ben, you carry yours around as well. You got your blinds closed behind and.

Yeah, so I usually carry these like small tripods and little camera lights. I haven't used them when I've been here because they're kind of a pain in the ass to set up because this is. Okay, I'm just using a desk lamp. But Berg's made a really good point. The most important thing about podcasting is not about the equipment, it's about getting started. And that's exactly what I learned when I first started wanted to start a podcast. I was making all the excuses in the world. I didn't have the right camera equipment, didn't have the right podcast. I didn't have. I didn't know what to talk about. All this bs. And you realize you just need to start.

Yeah.

And burgs and I've been podcasting now for six months. And where we started to where we are now is miles ahead. But we could not get to where we are now. And unless we actually did what we've started out and getting feedback and iterate on the podcast, our first episodes are versus where we are right now. And that's reflected in the listenership. So get in there, get started, get feedback and you'll grow.

And I'm the classic example. I bought this microphone in July 2020, right. And I'm going to be on YouTube. I'm going to do NBA videos, I'm going to do a whole bunch of stuff. I recorded one video and it was all too hard. I was there by myself and someone was editing it and I just didn't have the accountability to do it. I didn't actually use this properly until we started the podcast. And that was on, God, June 2021, so almost a year until I used it properly. Sure. I was using it like for video conferences and I look really fancy and I've got my gaming headphones and everything on and I don't know, it's just like.

Just get started. That's. That is. That is a key takeaway here.

It was my ego that stopped me. It was like, I don't want to look bad in front of my mates. What are they going to say? Like, I'm look like a. I'm gonna have like two views and one subscriber. Like I can't I can't have that affect my brand. But everyone has to start somewhere, don't they, Burke? Like, you've got.

Yeah.

The only reason Joe Rogan and like Logan Paul are where they are is because they started like 10, 15, 20 years ago.

Go back to Joe's original streams. They're like in his basement and they are just filthy. They look stupid. He's sitting in a gaming chair. He looks like he's like the biggest stoner there's like, the setup is just so poor. He's like, why are you talking like this? Like, to Joey Diaz. He's like, why are you. We've got 14 people listening, man. There's 14 people there. And it is just. It is so crazy. And it just builds and compounds over time. Get started this. But this is. Okay, let's talk about the human factor here because this is really interesting. Why is it and always the same. Like, I was in working at a big hospital as a chief digital officer and everything I did had to be linear. It always had to have growth. I wouldn't put myself out there and do new things. I wasn't prepared to be a beginner. I wasn't prepared to suck. It just had to keep building and I had to keep that status. But as humans, we need to be. I'm going to try this new thing. In long term, I think it's going to work, but I have to be accepting that in the short term, I'm going to be horrendous at it. You know, we're not prepared to do that. And even the buying equipment thing, the classic one is people with New Year's resolutions going to the gym. It's like, I need that new bike. I need that new piece of equipment. No, you don't. You just need to get started.

Yeah, totally, dude. So in terms of the podcast, to wrap this up, we started out getting. The first month we had 450. This is just podcast downloads. This doesn't include YouTube. We had had 450 downloads in a month. Then we went to 400, 350, 350. We sort of flatlined between July and October. Then we went in November to 540. In December, we went to 924. So we doubled our downloads. And one of the biggest changes I think we got was we got a mentor. We had a podcast expert come in and he ripped it apart. You know, I had an hour conversation with him. He listened to our episodes and we restructured it. We were talking about too much nonsense. We weren't Relating back to the audience. We were speaking about nine different things in an episode. Didn't really make sense. So we. We simplified it and now we're doing specific, individual episodes on a specific topic and giving. Trying to give real world value to the listeners and the listenership. Honestly, Burgess is really, really grown. Like, we've doubled in the last month, which is super exciting. And the other thing we've done is we started to do collaborations. We did our first one with Ape and Bird show where we come in and we do it like one episode and we show, we distribute on both channels. So both podcasts get the listenership. And we're about to do another one next month. Plus, we've started with guests as well. So we had Chris Judd on. We recently had Reese, and we're going to be explaining more guests and stuff as well. So this is all tactics. The shorts is a tactic. So we split up the podcast we distributed out. That's more awareness. But honestly, mate, it's just. It's just about us having fun, isn't it? Like, if we're having fun, we're enjoying it. That's the most important thing.

You need to realize why you're doing it. And for us, it was to optimize for fun. We need to be happy doing it. Sometimes we get on and we're like, look, I'm just not in the mood to do this. I got all this stuff going on. It's not going to be a good episode. And we just reschedule and we do it later in the week. If it's not going to be fun, we don't do it. And Ben, do you maybe want to talk about behind the scenes, the actual team you've assembled, who they are, what their roles are, what they do.

Yep. Great question. Just before I get into that, last thing I want to add in is I also do the Nova podcast as well. So Nova Radio, for those people in Australia, you probably heard of Nova Radio, they have a podcast called Decoding Crypto. And basically they've brought me on as a co host. That's a paid position. They basically pay me to do that podcast. That's really fun. Eds. Eds an awesome chick. She's very smart journalist, crypto, crypto enthusiast as well. So we do a podcast there three times a week. She does all the production for that. We do the shorts. And all Bennebergs is all of us at all internal collective shifts. So the way we've structured it is we have a video editor who also edits the Audio. We then have a social media manager who manages the shorts. So she'll go through and find the shorts, she'll do the thumbnail, she'll write the metadata, she'll post and schedule the content. We also then have a thumbnail designer. So another guy that our social media manager will brief up this, the thumbnail designer to create that thumbnail. And then we also have a copywriter that sometimes comes in and helps, but he's more Twitter. That's really the core team. Then Bergs and I will work on the title because that's the most important part. I'll do the description, also do the social media posts in terms of the copy, and then our social media manager will distribute that. And that's really the core team. We do it all as lean as possible. They're all contractors we've gotten them from. As I said before, one. One's from Australia, others are from. Sorry, one I meant was in Australia, works for another sort of company here in Australia that's in a similar space to ours. And then the other guys are from Fiverr and Upwork. So we're running a really lean team. We're doing it far cheaper than the agency, and we have more flexibility and ability to pump out more content.

You'd be very surprised at how cost effective and efficient this is. If you go to Fiverr and Upwork and you look for video editors or podcast editors and the ratings that they have, you'll be very, very surprised. And also when Ben was speaking about his mentor, that was from Clarity fm. Yeah, yeah.

Clarity FM is one I've spoken about on the pod before. That's one of my favorite mentor sites. So it's like, think about like a Gumtree or ebay for mentors. You can search whatever skill set you need or question you have. And I was parted up with this guy who runs a pretty big podcast. And he's not cheap. $6,67 US a minute. So whatever. That works out to be like 500 US an hour. Like, not cheap, but it doubled our podcast downloads in a month.

Yeah. And with that person, you spoke to him for an hour and you paid for that. But before that, he listened for free to multiple episodes, collected all the notes. So it wasn't cheap in, like, you know, hourly kind of rates, but just paying him that 3, 400 bucks, whatever it was, already is, doubled our listenership. And we haven't even implemented half the stuff that he's told us about.

So much stuff. And this is the other big tipping point, I think, for podcasts is like. Or content creation in general. Burges and you and I have been speaking about this a lot. It's something where we're really diving into is like creating the content is one thing, but distributing it and making that content better is. Is a whole other thing. Right. You can do a podcast, go for it, but if it's shit and no one even knows it's there and you're not distributing it or not putting in the work to get in front of people's eyeballs, they're not going to listen to it. The old age thing of build it and they will come, I think is complete bs.

Yeah.

You know, you have to build and you have to market and you have to sell.

We see this all the time where it's very rare that you have an amazing product and it takes off with minimal marketing that is ultra, ultra rare. That is like the exception rather than the rule. And you see all the time products with average products or good enough products with excellent marketing and they will succeed. And I come back to Tyler, the creator, one of my favorite rappers. So good. This is filthy. I love it. He came in, he goes on Twitter and he. He doesn't know how to do Twitter. He just talks in like all caps. It's hilarious. He's like, you're crazy. I made this album two years ago and I'm still promoting it because I'm so proud of what I made in the effort that put in. And it just promotes it and promotes and promotes it. He's like, you're out there. You make something. Once you make one tweet about it and you think it's going to take off, it takes a lot of time. You have to post at different times to reach different eyeballs and the importance of it. And I think this is really reflected in the AFR article that happened recently. So we got in the afr. Bennett will explain what it is, but the classic difference was I posted it and we'll just look at LinkedIn and I got maybe I know 100 people looking at it, something like that. 3 Comments. All my pings are from Ben's. There's like, what, like 200 comments, thousands of views. And because of that, you posted across your socials, people have actually reached out to you and yeah, tell. Tell everyone what the AFR article was. So talking through the process of getting to the afr, getting that article and then us distributing it and what's happened since.

So PR is one of the other strategies we've implemented over the last few months now. I think there's good PR and bad PR in terms of like its effect. I'm not talking about like if someone writes a hit piece on you, like, I'm talking about like, you know, you get on a site that no one reads. So we've, we've invested before on some sites that, you know, really no one listens to and we paid for that. It's probably more of a learning point for us is like, the reality is like we need to. We really thought deeply about where our audience reads. We did customer research on this. Where do our customers read and listen to? Is it channel 7? Is it news.com? is it the AFR? Is it, is it Joe Rogan? Where is it? And for us it was the afr, the Australian Financial Review, the biggest news, financial news site in Australia. So that's where we targeted and we just closed our seed round which was really exciting. And we did, we wanted to get some PR around it. So we have a pr.

It'S not an agency, it's a one man band that we use. Drew, he's an absolute legend and he's a killer PR dude. And the thing about PR is all about relationships and knowing people and he has the contacts and he knows how to create a story and he doesn't work with people that don't have a story. He always tells me this is like, you can have a great product but unless people actually want to read about it or you know, it's interesting, no one gives a flying for who's that and they're not going to write about it. So he's just got a knack of like really positioning something in the light where people are going to read it. We got that article went out on the AFR and it was huge, man. Like it's that the credibility that comes with getting an article on the AFR is really, really awesome. So I had a 30 minute interview with the AFR the other day and you know, LinkedIn is just where this sort of stuff, you know, just absolutely, you know, I guess relishes in this business environment because a lot of people read it. So we posted this, I think I posted this on Tuesday or yesterday. That's currently up to about 7,000 impressions, 190 reactions, 110 comments and 5 shares, which is insane. Plus then I, I also posted it on Twitter and that's also taken off because it's got a lot of Web3 community there as well. And you know, currently we're sitting at, yeah, 160 reactions, 13 retweets. 45 comments and 15 and a half thousand impressions on that article alone. So really awesome stuff, you know, and, and, and also what that did is like, it had a heap of inbound messages, people congratulating us, like had 110 comments on LinkedIn. Like, there was a lot of people congratulating us. And then it creates inbound leads, B2B leads, partnerships, collaborations, people signed up to our membership because of it. Like, it really does give you a lot of reach, you know, getting an article like that.

Exactly. And think about the process there where you engage. First of all, you had to do a bunch of activities, you had to have a story, then you engaged a PR person, then it was posted in the afr. That's where it would have stopped. But you've gone further and you've worked on your socials for the last couple of months, so you've got that further distribution and you're extracting further value from that previous activity. And the, the amount of effort you had to put in is not that high. You've had to create a post, but it's doing that consistently. And then the value Capture is like 10 or 20x what it would have been, just that article going out.

Yeah, bang on, mate. And I think that's like, you know, LinkedIn especially. I've really been focusing on the last two or three months. So as I said before, I've been posting five times a week on, on my LinkedIn, you know, and the impressions there we've gotten over the last 90 days is approximately 200,000 impressions, which is double what was the, the one before that. So, you know, beginning sort of a quarter million impressions there every quarter. Twitter's even bigger. Like, I've been doubling down on Twitter. So we're posting, I think we're posting somewhere between 10 and 20 tweets per week. I think it's around 14 to 20, you know, and in the last 28 days, we had 3, 326,000 impressions and only huge, you know, up 40%, which is just massive.

So, yeah, really, I think, like you said burgs, it's like having a story, but then also having a platform to share on the people actually read. Right. You know, and that's the core difference. I think if you put in that work, if you put in that effort to grow your followership, to grow the audience, then when you have new messages, you have new announcements, you have new things to share, there's actually people there ready to consume that, versus you don't do anything. And then all of a Sudden you have something, you want to share it. Well, you're probably not going to have the people that really, you know, care or want to react.

That's it. And the analogy is like you're going fishing in the ocean, you got your fish finder, there's heaps of fish there. You throw your net in and you're trying to catch them, but there's so many holes in your net. If you have a tight net, you're going to be able to catch them a lot easier.

Bang on, mate. So the last thing I want to talk about is Twitter is basically, I have a ghostwriter, so he watches all of my video content because it's a lot of work to do, like 14 to 20 tweets a week. And I just simply, you know, would take me a long time to sit down and write those out. What he does is he goes through and listens to all my content and turns my verbal words into tweets. Then once a week, I sit down for a couple hours, go through all those tweets, edit them, make sure they're in my words. And a lot of them do need editing, but it gets me 75% of the way there. I then edit and schedule them out and that's my tweets. Then I go. Make sure I go and react and reply to every single comment I reply to. At least 95%, you know, building that community and building that engagement, because I love adding value in that way. And it's a good way to keep the engagement going on on the platform. And then our social media manager goes in and schedules all of our content, whether it be reels, tweets, YouTube videos, whatever, on to a software called Later Latr L A T E R I think it is. And then, and then she just goes and schedules it and that's basically done. And then only the Last platform is YouTube, which I've started to back up again. That's a little bit more work. I sit in front of the computer, usually have some notes or a research piece our team has done, or it's just some off the cuff thoughts I want to deliver. I record that through all the same equipment, but I use software called obs and I just record that on obs. We send that off to our video editor and that gets uploaded to YouTube.

Brilliant, mate.

And I think that's kind of everything.

I think, yeah, that's great. And I think what we'll do is we'll keep listeners apprised of how we're going, what our results are. The new things we're trying, what we tried, what worked, what not to try. Just keep them updated on how we're going.

Yeah. And if you have any questions, feel free to reach out. I've actually had a lot of questions recently about how we do it. So, you know, hopefully this answers all the questions. If you have any other questions, feel free to let us know. We'll drop the equipment that we use in the description below and let us know how you're going with your content journey. Is there something you're wanting to talk about? Have you started, have you not started any lessons you've learned? Any tips for us? Do you think there's any ways we can improve? Please let us know. We'd love to hear from you.

Absolutely awesome. Amazing episode.

Great. Thank you so much. If you like these episodes, we'd love to maybe share it with a friend. Maybe leave us a little review if you like it. Or tweet at me. Ensimpsonau on Twitter or Babyback Berg on Twitter. We'd love to hear your feedback and we'll see you next week. Champions.

Thanks so much, folks. See you later.