Ben Simpson (speaker) explains his crypto investing approach: he quietly accumulated the altcoin “syrup” after its 2021 launch when sentiment fell and it was down ~80% by 2023, then held through 2023–2024 and realized a >560% gain this year. He frames a simple rule: buy fundamentally solid projects when nobody wants them, hold through negative sentiment, and sell when mainstream hype returns.
Questions this video answers
January 16, 2026.
Over 560%.
2021.
Nearly 80%.
Between 2023 and 2024.
Chapters
The crypto market has been super tough this year. But I was able to make over 560% on an altcoin this year, although the market was down. And that was syrup. I want to share with you exactly how I did it. Most people were sleeping on this coin after launch in 2021. By 2023, the hype was completely gone. It was down nearly 80% and everyone thought the project was dead. But we saw something different. When I looked at the fundamentals, something was telling me that this project was going to be good. While others chased the next shiny object, I quietly accumulated more between 2023 and 2024. And. And although it was still moving sideways, sentiment was down the drain. Literally no one was talking about it. And that's exactly when you should be buying quality projects. When they started this year, my stack of syrup went up 560%. The secret isn't complicated, but it's incredibly hard for most people to follow. What you need to do is buy solid projects when no one wants them. You need to understand the fundamentals and quality of the project, because that is what drives prices higher. When there's no retail investors, you need to hold through the noise and the fud. And when everyone is talking about it, when everyone's on YouTube, that's the time to sell. Most investors do the exact opposite. They buy high on hype and then sell low on fear. The projects nobody cares about today are often tomorrow's or next year's biggest winners. But you need the patience and conviction to see it through. This is where so many people get it wrong. Ask yourself right now, are you chasing what's hot? Or are you quietly building positions in quality projects that others have forgotten about? Because the answer honestly will determine whether you'll be the one telling success stories or just listening to them next year.
