By how much did his revenue drop?

Name: I had two options. Walk away or rebuild. #entrepreneur #founder #business #crypto
Uploaded: 2025-08-24T04:43:18+00:00
Duration: 39 s
Channel: Ben Simpson
Description: Ben Simpson recounts a severe business crisis where revenue fell by roughly 80–90%, forcing a choice to either quit or rebuild. He describes the lengthy…

Ben SimpsonNavigating the world of crypto with confidence & expertise | Founder & CEO of Collective Shift

I had two options. Walk away or rebuild. #entrepreneur #founder #business #crypto

24 Aug 2025 · 1 min

Watch on YouTube

0:39

Ben Simpson recounts a severe business crisis where revenue fell by roughly 80–90%, forcing a choice to either quit or rebuild. He describes the lengthy, difficult process of separating his personal brand from the failing business, being pushed to create on-camera content to explain what happened, and struggling with fear and avoidance during that period.

Questions this video answers

Approximately 80–90%.

Chapters

Our revenue dropped 80, 90%. It's a complete disaster. And two options was either quit and just give up and do whatever next. Try and rebuild it and really showcase that, you know, we do have something super valuable, but, you know, we're on a new journey. And that took a long time. Took a really long time. Was that hard to sort of disassociate your personal brand from that to then go and create something else? 100%. Not that I'd ever done content before, but, yeah, I was always back in, you know, building the operations, the marketing, behind the scenes, know, to rebuild the business. I had to get in front of camera and speak the truth and speak the, you know, to what happened and where we're going, and that's. I was basically forced to do content, but it took me a long time to get in front of the camera, you know, especially when everything was going on, like I was scared to leave my house. It was just. It was a disaster.