Ben Simpson explains the concept of the "primary market advantage" in crypto: gaining early (often institutional) access to tokens on decentralized/blockchain-native primary markets before public exchange listings. He argues retail investors who wait for exchange listings miss cheaper entry and thus miss outsized returns — citing two tokens he shared with clients that outperformed Bitcoin this year (up ~85% and ~75% vs Bitcoin ~2%).
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Something that a lot of people don't understand when getting into crypto is that the best investors are getting access to tokens before the retail and before everyone else. It's called the primary market advantage, or just getting access to decentralized blockchains to get the right tokens. Here is exactly how to get access and how it's outperformed us this cycle. So the primary market advantage is where retail investors wait, usually for public listings and wait for after the institutions are bought and they buy on the major exchanges like Coinbase, etc. The problem is it's already too late, it's already expensive and they miss the opportunity. The primary market advantage is where you get access to institutional pricing, the market access and early entry opportunities. And as an example, two of those tokens that I've shared with our clients this year and I hold in my portfolio that have outperformed Bitcoin. Bitcoin was just below 2% year to date. Hyper liquid and syrup both up 85% and 75% based on Bitcoin being flat all year. Because we got access to this before everyone else. That is why the primary market access and decentralized access changes everything. You get to hold altcoins that are institutional grade, that have strong fundamentals and you're buying them at a discount versus everyone else.
