This content was created by Ben Simpson. This content was uploaded by Ben Simpson. This is a YouTube video titled "Most people never realise why they keep losing in crypto" (created 2026-01-30). It contains an English instructional monologue by a single speaker presenting a seven-step system for winning in crypto investing—covering portfolio holdings, defining goals, time horizon, portfolio structure, tax considerations, buy strategy, and an emphasis on sell strategy as the hardest and most important part.
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98% of people that get into crypto lose money. 2% of people make money because they follow a system and a process. This seven step process is what separates them and I've used this for the last eight years as well as thousands of clients. First one is knowing your portfolio holdings like what you actually have in your portfolio. If you're just starting out, you need to understand where you're tracking it. If you're not tracking it, it's stuff everywhere. You need to divine your goals. If you don't have a reason to get into crypto or get out of crypto, you won't sell. The seventh part I'll talk about soon is the hardest part in crypto, which is selling. If you don't have a goal, you won't sell. The third one is the time horizon. How long do you want to be in crypto for? That's going to ideally help you understand which assets to get into based on your time horizon, retirement or you're younger. The fourth one portfolio structure. This is so important. It's the difference between winning and losing. If you have one poor altcoin or one asset that underperforms everything, you need to have the right balance tax, a big one. People don't think about tax. You can make or break yourself on tax. If you make the wrong decision, you can owe a lot of money. It's really important to get that right. Buy strategy. When do you buy? If you're buying at the top of the market, you. You can expect 30, 40% drawdowns on your portfolio. Are you ready for that? You need to have the right buy strategy. And last and most important is the sell strategy. If you don't know when to sell, it's easy to buy. You can follow anyone online. But if you don't know when to sell, how to sell and what to sell into, you're going to fail. That is how the 2% winning crypto.
