POV: Building a Multi-Million Dollar Business in Australia at 26

This YouTube vlog by Ben Simpson documents the intense week preparing and running Australia’s largest online crypto summit (the "High Net Wealth Crypto Investor Summit") and the day-to-day of scaling his crypto business. It covers event prep and execution (studio production, rehearsals, speakers), audience and commercial outcomes (~1,000–1,100+ registrations, over 1,000 concurrent viewers, claims of educating thousands live and generating hundreds of thousands of dollars), operational scale (over 1,000 clients, partnerships with exchanges), use of AI in content production, and Ben’s personal routines (marathon training, vlogging, scripting, stress).
Chapters
I just documented the craziest week of my life. From marathon training and content sprints to pulling off Australia's biggest online crypto summit ever, this vlog is chaos from start to finish. We had thousands of attendees, three days of literally no sleep, and a final hour scramble that nearly broke me. This isn't just another behind the scenes video. This is the real unfiltered buildup to launching something massive. We single handedly put up Australia's largest online crypto summit ever, educating over 4,000 people live and helping them make serious money. It also turned into our biggest event of the year and we generated hundreds of thousands of dollars in just a few days. If you've ever wondered what it's like building a multi million dollar crypto company during a bull run, this is it. Let's dive in.
Vlog number two. We did one last month when I was traveling around the country and going to Thailand. And the F1s.
Feedback is you guys wanted a lot more behind the scenes at the real day to day. So do a little bit of behind the scenes with Josh on the camera this time. So I'm not trying to vlog into it. About to go to the cafe, do a little bit of work. We're hosting the biggest online crypto virtual summit this Thursday. I'm super pumped. We've got nearly a thousand people registered already spending tens of thousand dollars this year. We've got speakers in person, production team, cameras, the whole thing. We are not ready. I have so much stuff to do. So we're going to take you behind the scenes. The team's coming over to my house tomorrow, see what's going to go on, all the strategy behind it. And then we're going to go to the gym after the cafe this morning and walk in. See you soon.
I went out for like a. Because I was like three, three months for my marathon. I went around the Albert park lake. I was doing like 10Ks I was feeling. And I was like, you know what, it's been a week, just do another lapse. End up doing like 18ks. I was a broken man yesterday on the couch. It was like not even halfway for the full marathon. That's scary.
At the moment. Like I'm trying to form a marathon and I hate running. I really hate running. But it's this real inner competitive thing. Like I just have to, I have to do a marathon. I did half marathon last year and then I got, I started like vaping and it was terrible. So cut. All that went cold turkey, started to dial in. So I've been doing maybe 20, 30Ks a week, but trying to fit in, like running gym work, got a girlfriend now, like, trying to fit it all in is pretty hectic. So we did the online virtual summit last year when I did a shoei.
So essentially we do these massive events, bring on speakers, and just host an awesome online event where we can give a bunch of education. We've got over nearly a thousand tickets sold. Well, they're free, but tickets secured. So there's over a thousand people registered for this event. We're doing like an actual studio this year. Multiple camera operators. We've just done a bit of like a movie trailer. I'm a bit stressed because I haven't done my talk yet and I need to do that. We've been so heavy on like YouTube and stuff, and now the market's been pumping. DMs are popping off, Instagram's back. So just been creating a bunch of content. The event's in four days. Okay. So today, all the teams coming over, tomorrow we're gonna have a big day. And then Wednesday we're in the studio setting up and preparing. So huge week. So this is for the trailer for the summit on Thursday. So it's pretty sick. Opportunities are seized. Technology is rewriting the rules in crypto. It's at the center of the biggest financial shift in history. I want it to be like a movie. Like, I want this thing to be like the best epic conference you've been to online. No one's ever done this before. We're leading the charge. But it's exciting.
Day, mate. How are you?
This is Josh. Nice to meet you.
Even AI. Like, we've been. We've been playing around with stuff. Like we've just basically put a pause on our short form editor and we're going to be putting all this stuff, like the podcast stuff through AI editors. Like, the software just does it and you get some ones, but you just go through and pick them out. And AI is like, man, we're using it everywhere now. Content creation, video editing, scripting. Yeah, Scripting at website landing, page creation, emails, EDMs, WhatsApp. I reckon we probably gone down three people and replace it with AI. Yeah.
I'm going to take you to the local. The local cafe. Josh and I was going to punch out a bit of work. I've got all my scripts I need to do for Thursday.
Okay. We just had our summit. Whip just spoke to Alice, my ea, and Josh and I just sort of caught up on everything we need to do now. I'M stressed. It's actually insane. On top of everything else we do in terms of like got a thousand clients, you know, working with Coin Spot, SwiftX, Coinbase, all this content we put out, there's just so much to do and so little time. So I'm gonna get back to work.
Bro. This is actually, let's do the biggest summit in crypto history in Australia and let's also do a vlog, do our normal thing. For some reason I'm like addicted to the stress. I think I'm like, it wasn't stressful enough. So let's just like, let's just do a vlog at the same time. The market's pumping so I'm like, we got to do content. We did this video we post on Monday on YouTube. This is my best video so far. I got 128 subscribers just off this one video. YouTube has paid me $9.30. We've nearly made it. So like I'm best in the morning to create content and like up until about midday, have no meetings, sit down at my desk or usually go to the cafe where we just went and I'll just dial in, look at everything that's happening in the market, look at Twitter, look at my research team. So in Slack we have research channel. So this is where actually sharing all of our like insights and alpha, like amongst the team. So all of our analysts and stuff posting here, all that alpha comes to me and then we go through it. I might have a catch up with our analysts. I'll put together a presentation, think about what I want to create content about. This big light here, this thing turns on to get the camera going, get the mic going, hit record. Then I'll send it back to Josh, do the thumbnail and the title. 90% of the work is in the thumbnail and the title, like if you have a shit thumbnail and a shit title, it's not going to work. But we've got a full team, editor, thumbnail designer, Josh and I will do the strategy. And yeah, I've been posting content consistently now for nearly three years. But it's always like iterating, innovating, making it better. And now we're doing those vlogs so you can kind of get it behind the scenes. But literally this video so far is our most viewed video ever, which is insane and looks to be tracking the right direction. So exciting.
Hear me now. There we go. Did have you heard from Kieran?
Right? It's currently six o' clock on Monday. I've been putting Together our platinum page. So we spent putting together this needs a lot of formatting and stuff but I've done the all the text, all the offers, the bonuses so I'm really pumped that that's all put together. We've just hit a thousand attendees. I think it's gonna be a long night. I do need to go to my girlfriends for dinner though so that's gonna be fun. Big day tomorrow. We've got the team coming over, content meeting, got our weekly huddle, got a member live stream tomorrow night as well. So all happening to tomorrow. Bye.
GM. GM. 48 hours to the event. I had a pretty decent sleep but woke up at 5am and my mind was just racing. So all the teams coming over, we've got our content meetings, sales meetings, we're just getting everything ready. I've got a few one on ones this morning and before that I thought I'd just get up, get early, go to the gym, gonna go to the cafe and just try and punch out as much work as I can preparing for my talk on Thursday. So I've got an hour and a half talk on how to build a multi million dollar portfolio as a time for investors. This is a brand new talk. So back to the drawing board. But yeah, early start 48 countdown is on. I'm excited, nervous, scared, that's how I'm feeling. It's gonna be a good day.
Just jumping on a call with a Platinum 101. So all about platinum to get strategy sessions with me. So jumping on to do a bit of a portfolio audit and answer some questions.
G'. Day. How are you? Good, how are you? Very good. So sorry about this morning. We've got the big summit we're hosting on Thursday so it's a bit chaotic. It's gonna be an awesome event. I mean it's a bit of. It's like a virtual conference we're putting on essentially. So it's more of a marketing thing for us. We sort of share a little bit about our insights and research and then sort of share about what we do as a business. But we're doing a members only.
What would you call it? Q and A with the speakers on Monday. I really don't know how to set price targets. I've got watched a few different things on YouTube and obviously watch your stuff. Yeah, you know, I think a lot of people will start selling on the way up. Yeah, yeah.
Guys, stop gambling with your crypto and having $500.
Stop gambling with. Guys, stop gambling with your crypto and putting such small Amounts in a bunch of different random coins. Stop gambling on the small amount and taking all your attention away. Focus on the big assets. That's where you'll make the real wealth.
Interview. Platinum Party keeps people in.
Yeah, we're just preparing for the summit. So because we've had such a massive influx of customers and members we just had to organize all our systems and processes. We're over a thousand clients now so trying to just manage all the operations and systems. Yeah, it's a lot more behind the scenes. I hate all that stuff. That's why I got Bergs, our COO that does all that and then our amazing team behind us. So we're just at my house. We're gonna go through all the summit stuff for Thursday, go through the whole game plan. I'm obviously in my full kit fit here the bull market shoes so should be good.
So Brad said for us all to get there at 10. I'll just confirm that that's my unique link tested a great and then if I go and change this now to public event. This webinar has existing registration. Keep registering. Perfect. Like you said Matt. Okay, so that works. So what we can do with this watch link here.
Just finished up the summer prep. We got the crew, we're super pumped. We just hit over nearly 1100 registrations. So putting out the final touches, the scripts, the video trailers, everything's ready to rumble.
The team is just wrapping up here. It's been a pretty long day. We've got rehearsals tomorrow pretty much ready to go. I was finalising my scripts and the slides then I've got sauna with a mate going out for dinner. Tomorrow's rehearsal day and then Thursday's a big day. We're up to 1100 RSVPs. So it's all happening.
Getting on other people's podcasts, mate that's been a big growth one for us. You get yourself on some other podcasts. Yeah. So watch when Josh moves in. What about ease? When's the talk gonna.
Just wrapped up dinner with Tommy, my mate from NGMI Media. Always love hanging out with him. We usually do a little sawing, an ice bath catch up every week or two. Just going to work on the rest of my script here for finishing that off tomorrow and then we've got the summit on Thursday so nearly there. Fun times chat tomorrow. Bye bye.
We have been full steam ahead doing the scripts and everything. Ready for rehearsals. I was supposed to be here two hours ago trying to find a place in the back in Woolpool. The team's been Here, but I'm not entirely sure where I'm going. So hopefully we'll find a place, do some rehearsals and hopefully everything works. Ready for tomorrow?
I'm fucking nervous, man. We are nowhere near ready. We've got 1100 people now for tomorrow. Hopefully we can pull it together. We've got a great crew here. What I'm most nervous about is my slides. 200 of them is in Times New Roman with no background and no images. So all fun and games. We'll see if we do it.
We just finished up. Alice, how are we going? It's better than last year. I feel as though we're actually half sorted. I agree. I think it's all on track. Production's amazing. Content is even better. It's going to be massive. I'm feeling a bit nervous. It's always nervous type before in saying that last year we're in my lounge room so we've actually got a studio this time. So it's going to be way better. What's going to go wrong? If anything goes wrong tomorrow, I think it'll be if I don't get the coffees on. Car, let's get the coffees. Right. Okay, we'll see you tomorrow.
Okay. Today's the day. We've got a jacket on, believe it or not. Let's go to the studio. Flock in.
Number seven.
Welcome everyone to the High Net Wealth Crypto Investor Summit. Thanks so much for having us. And then I'm going to go to the chat over here. Let's put in the chat. The guys have got the laptop here so I'll be able to answer those and we'll crack into it. Okay then we are on at 3, 2, 1 and go. G'. Day. Welcome everyone to the High Net World Crypto Investor Summit. What an intro. Already. So many of you in the chat. There's 300 already on Streamyard which is absolutely epic. Over on Twitter, we're restreaming YouTube. There's already about five or six hundred people tuning in. Guys, today is going to be absolutely unbelievable. Can you hear me? Loud and clear in the chat. Just give me a little thumbs up if you can hear me. Awesome guys. That's why we rehearsed in front of 600 people.
Now as we go throughout the day, the next four hours gonna bring on dt. He's ahead of member success because we're gonna be busy presenting details are gonna be in the chat.
These were the three main points that we heard from you. Grow your portfolio, build a passive income and achieve financial freedom. The audio was so like, everyone was saying that no one could hear anything. It's because this was like muffled against my neck. The chat was just going off, but it's about 600 live at the moment, which is pretty crazy. So Twitter's a bit like. We restream on Twitter, so starting to go up a lot. Yeah. The chat on the, on the actual event pages is going epic. So just on my opener, Matt and Simon are killing it. So DT's on the live chat. DT, what's going on, man? You've got a lot going on here. Moderating, mate. Yeah, lots of messages. Yeah, everyone's pumped. We've got YouTube, we've got Twitter, we have WhatsApp, we've got like everywhere. And then Alice's. She's the boss. We do what Alice says. We're about to join. So we've got speakers coming in with Checkmate and stuff. But Josh behind the cameras just literally finished the slides. They're like, no, look where he's been sitting. You've been sitting on that for four hours, over 300 slides just on my talk, wanting to make it absolutely perfect for. We've currently got 600 people live on Twitter, nearly 450 on the live stream, plus YouTube. So we're over a thousand concurrent viewers, which is bananas. The chat's been popping off. Everyone loving it. It's been, it's been good. I'm trying to get a Red Bull. Just get sparked up the last bit. Thank you.
Thank you, Mick. Thank you, Ness. Thank you so much, guys. May the green candles be with you. See you soon. Bye. Bye.
Yeah. All right, get the beers now.
Twitter live stream. When you started selling, I just kept climbing out. You're like 20 minutes into the sales slide. It's like 700 people selling. 30. 30 minutes in, it's like 750. Did you see how 400.
It got up to 800 people by like 5 o'. Clock? Have I called it? It's 15k.
We're done and dusted. We have a problem because there is literally so many people wanting to sign up for Platinum. So I think I just played to DT. He's got seven calls tonight back to back to back and then 17 tomorrow with no break. And then Saturday booked out. Monday, Tuesday, Wednesday booked out. So it's gone unbelievably successfully. What a build up. Huge shout out to Josh behind the camera and yeah, hopefully we got a good little vlog behind the scenes. Thank you so much. Make sure you like and subscribe for more vlogs. And we'll see you on the next one.










