Ben SimpsonNavigating the world of crypto with confidence & expertise | Founder & CEO of Collective Shift

The business dropped 90%...I’d never done content before, but to rebuild I had to show up

Name: The business dropped 90%...I’d never done content before, but to rebuild I had to show up
Uploaded: 2025-12-18T03:31:06+00:00
Duration: 11 s
Channel: Ben Simpson
Description: A short excerpt from a YouTube interview with Ben Simpson describing a business crisis where revenue fell dramatically (about 80–90%). Ben explains he…

18 Dec 2025 · 0 min

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A short excerpt from a YouTube interview with Ben Simpson describing a business crisis where revenue fell dramatically (about 80–90%). Ben explains he had never done content before and, to rebuild the business, had to start creating on-camera content—despite fear and reluctance, including being scared to leave his house—so he could truthfully explain what happened and showcase the company's value while on a new journey.

Questions this video answers

About 80%–90%.

December 18, 2025.

Our revenue dropped 80, 90%. It was a complete disaster. And I had two options. I was either quit or try and rebuild it and really showcase that we do have something super valuable, but, you know, we're on a new journey. And that took a long time. Took a really long time.
Was that hard to sort of disassociate your personal brand from that to then go and create something else?
Not that I'd ever done content before. So I was always the back end guy, you know, to. To rebuild the business, I had to get in front of camera and speak the truth and speak the, you know, to what happened. But it took me a long time to get in front of the camera, you know, especially when everything was going on, like, I was scared to leave my house. It was. It was a disaster.