Short conversational transcript of a YouTube video featuring Ben Simpson (founder of Collective Shift) and another speaker. They describe the company’s client-aligned business model (no affiliate links or paid promotion), transparency in sharing their own crypto portfolio (Ben states he is 100% allocated to crypto), company history (founded five years ago), scale (over 1,200 clients; 20 staff), and preferred client profile (disciplined investors, often women aged ~50–70). Emphasis is on process, teaching frameworks, and aligning incentives so the company only succeeds when clients do.
Questions this video answers
Five years ago (as stated by Ben Simpson).
Over 1,200 clients.
20 staff.
100% allocated to crypto.
Chapters
One of the biggest things that I focus on when I started this company, Collective Shift, five years ago, which has made us now one of the world's leading independent research companies that help clients grow their capital with crypto, is that we are 100% incentivized to help our clients win. We don't do affiliate links, we don't do paid promotion. There's no other way this company actually succeeds unless our clients succeed. It's a win win scenario. Not a common question I always get, you know, when people like, you know, looking to join or you know, just people online go, well, if you're so good at what you do, why did you start a company to teach people.
To do it well, because we're so good at what we do. I felt that if I could help other people actually follow what we do and follow the process and frameworks and the research that we teach, then they make money and then we both make money and I can buy more crypto. And if I don't do a good.
Job well, then this company doesn't exist.
And I go back to not doing crypto. That was five and a half years ago. And now we're one of the world's leading crypto companies. We've got over 1200 clients, we've got 20 staff. And the reason we're so good at.
What we do is because we put.
Our money where our mouth is.
I'm 100% allocated to crypto and we share exactly what we do with our portfolio, win, lose or draw transparently. And that is why our clients succeed. And on the on the off chance that they don't succeed, it's usually because they didn't follow what we're doing. They were over allocated the crypto and too emotional and they shouldn't be in crypto in the first place, they should be in bonds. And they join and then get upset because, you know, they didn't listen to what we did or didn't listen to what we had to say, disagreed and you know, essentially left. The best clients we have are usually, no disrespect 50 to 70 year old.
Women because they have no ego, they.
Have a very simple strategy and they follow what we say and they get.
Out at the right time.
So it doesn't matter who you are, it's the process that's the most important thing and that's what we teach and that's what we follow and that's what's made me a lot of money. So what makes our clients a lot of money and that's what makes it different.
