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In this concise instructional short, Bill Canady outlines a three‑meeting, nine‑week framework for aligning a company around a single, measurable enterprise goal. Meeting 1 (weeks 1‑2) focuses on defining one clear, quantifiable goal in a single sentence. Meeting 2 (weeks 3‑6) translates that goal into a concrete strategy by selecting the market segments, customer groups, and product lines the company will compete in, emphasizing that strategy must be tied to a numeric target. Meeting 3 (weeks 6‑9) reorganizes the organization so that structure and people are aligned with the chosen strategy, moving staff onto the selected segments and removing them from those the company abandons. The content serves as a practical, step‑by‑step guide for leaders seeking goal‑driven strategic planning and organizational alignment.

Chapters

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