Bill Canady explains why CEOs think they've communicated their strategic plans through town halls and decks, but haven't actually installed them. The gap between announcement and execution costs organizations roughly $6 million a year.
I look back at that when I talk to my own— well, I look back at that and when I talk to other CEOs, they're always genuinely surprised. One I was talking with said, hey, Bill, we communicated the plan extensively. It's in the town hall deck. I just sent it out in January. And he goes on to say, because he wasn't lying, he wasn't lazy, he had communicated it. He had just never installed it. That gap between communicating— between communicated and installed is worth about $6 million a year.
