Bill Canady explains why CEOs are shocked when their strategic plans don't actually get executed. A company communicated a plan since January, but it was never installed. The gap between talking about a plan and making it stick costs roughly $6 million a year.
I look back at that when I talk to my own— well, I look back at that and when I talk to other CEOs, they're always genuinely surprised. One I was talking with said, hey, Bill, we communicated the plan extensively. It's in the town hall deck. I just sent it out in January. And he goes on to say, because he wasn't lying, he wasn't lazy, he had communicated it. He had just never installed it. That gap between communicating— between communicated and installed is worth about $6 million a year.
