Bill CanadyCEO & Founder, The 80/20 Institute · Be a Great CEO: Learn how to Fix it, Grow it, & Sell it.

CEO liquidates subsidiary to boost company growth! #shorts

24 Aug 2026 · 1 min

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0:41

In this brief YouTube short, the speaker—who has taken on the role of CEO—describes the decisive action they took upon assuming leadership: liquidating a subsidiary that had been consistently underperforming for two generations of CEOs. The predecessor had already indicated the subsidiary's market struggles, and the new CEO concluded that continuing the same approach would be futile. Although the liquidation did not generate any immediate cash, it served to redirect the company's management attention toward the core businesses that actually create value. This refocused attention catalyzed rapid growth in the remaining parts of the organization, which the speaker characterizes as a fantastic outcome.

Chapters

When I became CEO of one of the companies, the first thing I did was putting one of the subsidiary bankrupt. And the previous CEO told, we're really, really struggling with that market. We are not succeeding. And my predecessor was already succeeding. And then, you know, if it's been 2 generations of CEO not able to fix the business, I don't see why I would be able. So the first thing I did was liquidate the company. And again, it didn't bring a cent, but the management attention was refocused on what created value suddenly, and that helped to grow the rest of the business, and that was just fantastic.