Bill Canady tells CEOs that goals only work if your team owns them. The goal has to survive the team's challenges and questions. People won't execute something just because you said so.
Block number 2, the goal proposed by you. You're the CEO. You're the one that's got to get it there and argue it for real. Let them fight it. A goal that survives an argument gets carried. A goal that was received gets forwarded. Boy, I tell you, this is super important. You have to put your number out there and not through force of personality, not through saying you're the CEO, Team's got to own it. In order to do that, they got to believe it. They got to touch it, feel it, taste it, understand what it is, and know they have it.
