CEO-Mandate-Program-Playbook
The CEO Mandate Internal Playbook, authored by Bill Canady for the 80/20 Institute, outlines the end‑to‑end go‑to‑market funnel for acquiring and delivering the six‑week CEO Mandate program. It details each funnel stage (Attract, Register, Teach, Ask, Qualify, Onboard, Deliver), the assets, owners, and messaging for each step, and the single‑call‑to‑action approach. The playbook defines three customer lenses (PE‑backed, privately held, publicly traded) that dictate qualification scripts, intake bots, and program naming. It maps the product ladder (CEO Mandate → Forge 50/Private 1:1 → FORGE) and describes the weekly deliverables culminating in a signed board‑ready Mandate Document. Operational rules enforce verbal‑only pricing, a single ask per touch, lens‑specific handling, human review of every AI intake, and the Mandate Document as the core product. A hardcover copy of “The Rule of Three” is mailed to live workshop attendees as a giveaway.
Topics
Funnel Architecture: From Attraction to Delivery
A step‑by‑step flow (Attract → Register → Teach → Ask → Qualify → Onboard → Deliver) that moves CEOs from initial contact to a signed Mandate Document.