CEO-Mandate-Workshop-Follow-up-Email
This document is a post‑event email template created by Bill Canady for the 80/20 Institute’s HubSpot workshop on the “CEO Mandate.” It outlines a single‑CTA follow‑up email to be sent roughly one hour after the live session to all workshop attendees. The template includes three A/B subject‑line options, a concise body that reminds participants of the deal‑math exercise, frames the “CEO Mandate” as a board‑approved plan, and invites a short discovery call to assess fit. The call‑to‑action is presented as a button and a QR code that both link to a canonical booking page (team round‑robin). Setup notes stress keeping the email to one CTA, personalizing with the recipient’s first name, and sending promptly to the attendees list.
Topics
Timing & Audience Targeting: One‑Hour Post‑Workshop Send
Specifies that the email should be dispatched about one hour after the workshop ends, directed to the pre‑defined Workshop Attendees list.
A/B Subject Line Options for Maximizing Open Rates
Provides three distinct subject‑line variations that highlight different value hooks (run your number, board‑signed plan, MOIC math) for split testing.
Core Message: Positioning the CEO Mandate as a Board‑Approved Action Plan
Explains the email’s narrative – reminding attendees of the deal‑math exercise, defining the CEO Mandate, and promising a concrete 100‑day rollout document for future board meetings.
Single Call‑to‑Action Design: Button + QR Linking to Booking Page
Details the CTA implementation – a bold “Book your call →” button and a QR code, both pointing to the same canonical booking link (team round‑robin), with explicit instruction to avoid additional asks or recording links.
Personalization & Formatting Guidelines
Instructs the use of a [First name] placeholder, maintains a brief email length, and emphasizes a clean layout without extra links or secondary asks.