Bill CanadyCEO & Founder, The 80/20 Institute · Be a Great CEO: Learn how to Fix it, Grow it, & Sell it.

CEO's Genius Moves: Cut Products & Raised Prices for MILLIONS! #shorts

18 Aug 2026 · 1 min

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This content was created by Bill Canady. This content was uploaded by Bill Canady. This is a YouTube short titled "CEO's Genius Moves: Cut Products & Raised Prices for MILLIONS! #shorts" (published/edited 2026-08-18) featuring Bill Canady. In this spoken excerpt Canady outlines two CEO moves: simplifying the product portfolio by cutting legacy custom configurations (saving roughly $3M) and raising prices (illustrating that 1 point on $150M equals $1.5M EBITDA, so 2 points ≈ $3M), noting price increases have near-100% flow-through. He reports the company gained ~400 basis points (≈$6M) within nine months. The clip is a concise business/strategy commentary on product rationalization and pricing as levers for profitability.

Chapters

The product had grown for 11 years by addition, and every custom configuration a customer had ever asked for was still quotable, still stocked, still in the system. He cut the tail. The plants started changing over as often. Purchasing stopped carrying the components for products that shipped 4 times a year. Roughly $3 million of that came from simplification, and almost none of it came from firing any. Move 2 is price. 2 points. And here's why price is the fastest lever you will ever touch. One point of price on $150 million of revenue is $1.5 million EBITDA. That's big time. And especially 100%, or essentially 100% flow-through, because there is no cost attached to a price increase. 2 points is $3 million. So they landed 400 basis points, not 3, in 9 months, not 12. $6 million.