Bill CanadyCEO & Founder, The 80/20 Institute · Be a Great CEO: Learn how to Fix it, Grow it, & Sell it.

CEO's Genius Moves: Cut Products & Raised Prices for MILLIONS! #shorts

11 Aug 2026 · 1 min

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In this short monologue, Bill Canady explains two high‑impact levers his company used to boost EBITDA. First, they eliminated legacy, low‑volume product configurations that had accumulated over 11 years, stopped purchasing rarely‑shipped components, and streamlined the plant changeover process, generating roughly $3 million in savings without layoffs. Second, they raised prices by two percentage points on a $150 million revenue base; because price changes are essentially 100 % flow‑through, each point added $1.5 million to EBITDA, so the two‑point increase contributed $3 million. Combined, these actions delivered about 400 basis points (≈$6 million) of EBITDA improvement within nine months.

Chapters

The product had grown for 11 years by addition, and every custom configuration a customer had ever asked for was still quotable, still stocked, still in the system. He cut the tail. The plants started changing over as often. Purchasing stopped carrying the components for products that shipped 4 times a year. Roughly $3 million of that came from simplification, and almost none of it came from firing any. Move 2 is price. 2 points. And here's why price is the fastest lever you will ever touch. One point of price on $150 million of revenue is $1.5 million EBITDA. That's big time. And especially 100%, or essentially 100% flow-through, because there is no cost attached to a price increase. 2 points is $3 million. So they landed 400 basis points, not 3, in 9 months, not 12. $6 million.