Bill Canady warns against massive one-time investments for a single event, like building a church for Easter Sunday. Instead, run a small pilot test with a partner or early customer to validate assumptions before scaling up.
Another one of my favorite sayings is, don't build the church for Easter Sunday. You know, it's so amazing. People come and I know that their vision they believe truly is huge and perfect, but the reality is, in order to hit that vision, in order to hit it all at once, they need massive investment. As the leader, you're gonna— I'm gonna encourage you to slow play that investment. You want to find a way to do what we call beta tests or alpha tests, which is basically you take a small subset of it, do a little pilot program. Even better if you can find a customer who will do it with you, and you start playing it out. Because if you take and you build your church on Easter Sunday, think about it, that's when a lot of people around the world actually go and see other folks, and that's when the most people are showing up, is under a holiday that's very important to them. So while it can seem like it's the best way to go do it, I would count on not always being right. Allow yourself and your team time to prove it out, and take and put the minimum viable investment in there that you can to go get a real result. And make sure you allow yourself the wiggle room to continue adding if it does work, and I hope it does work.
