Bill Canady argues that focusing on two or three core ideas beats spreading effort across a hundred initiatives. His Dirty Dozen framework is a checklist of twelve sources of unprofitable complexity that businesses should eliminate to streamline operations.
Your resources, your attention, your capacity, your best people concentrate on the vital few, not spread evenly across everything you happen to currently do. It's hard to do. People come up and got 25 ideas. We talked about it in the other episode before. Get 2 or 3 things. Get one. Fewer's better. You gotta think, better to win something than advance 100 things. Okay. Here's the framework I like using. I call it the Dirty Dozen. It's 12 sources of unprofitable complexity. These are the 12 I look at. For in every business in this order. Get yourself a pen.
