Bill Canady argues that spreading yourself across dozens of priorities kills results. His Dirty Dozen framework audits twelve sources of unprofitable complexity in your business so you can cut waste and focus on two or three things that actually matter.
Your resources, your attention, your capacity, your best people concentrate on the vital few, not spread evenly across everything you happen to currently do. It's hard to do. People come up and got 25 ideas. We talked about it in the other episode before. Get 2 or 3 things. Get one. Fewer's better. You gotta think, better to win something than advance 100 things. Okay. Here's the framework I like using. I call it the Dirty Dozen. It's 12 sources of unprofitable complexity. These are the 12 I look at. For in every business in this order. Get yourself a pen.
