A founder regained 90 days of cash flow by closing a call center and cutting non-essentials without layoffs. He rejected a distributor's request for lower prices and better terms, offering his "Quad One" program instead. Six weeks later they accepted, buying two-thirds the volume but generating three times the profit margin.
90 days of finance capacity back. One call center closed. This business is ready to leap off the page and run. It's gonna grow. It's gonna grow profitably. Nobody was laid off to produce that. We just stopped doing things. So concentrate, don't spread. And the distributor who emailed at 4— at 7:40 on that Monday, we said no on the price hold, no on the expanded terms, and offered them the Quad One program instead. At list. 6 weeks later, they took it. They're still a customer at roughly 2/3 of the volume and about triple the contribution.
