Finishing the zero-up process doesn't mean instant growth. You get a mix of quick wins and slow development over years, plus constant customer churn to manage. At OTC, they're re-running zero-up for one segment because current results aren't good enough.
It's not like you finish your zero up and a switch flips and everything shows up on day one. You will find that you'll get immediate wins, things that you hadn't even thought about, right? So you go land that customer and they start buying right away, and it's products you already have, and it comes out. That ha— and it happens all the time. But really, it's something that takes years as you go forward, where we see right down this narrow lane and things come in from the left and they go out the right. People start and stop and, uh, customers come and go and all those types. You don't want it to happen, but it does. And Every one of those is an opportunity for something new and exciting to happen with it, and you just have to deal with it as it, as it comes to you. So at OTC, we're, we're rerunning the zero-up process in, in one of the segments right now. Just, did we actually shift ourselves correctly? Did we put enough resources in? What should it be? You know, because we're not happy with the result we're getting.
