Bill CanadyCEO & Founder, The 80/20 Institute · Be a Great CEO: Learn how to Fix it, Grow it, & Sell it.

"It Paid for Itself" | Tyler Fraser, CEO of UPD Urns on the 80/20 Method

3 Feb 2026 · 1 min

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In this testimonial, Tyler Fraser, CEO of UPD Urns—a Dallas‑based manufacturer and distributor of cremation urns—describes his experience with the 80/20 Institute (ETI). He first encountered the Entrepreneurial Operating System (EOS) in late 2025 and, after joining the 80/20 program, was introduced to new strategies, especially product and customer segmentation, that revealed untapped profit opportunities. Implementing these tweaks quickly paid for the program’s cost and uncovered additional profit potential. Fraser strongly recommends other manufacturers and distributors to explore ETI and contact Bill Canady for guidance.

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Hello, this is Tyler Fraser, CEO of UPD Urns in Dallas, Texas, and we're a manufacturer and distributor of cremation urns for ashes. And we came in contact with 80/20 Institute just at the turn of the new year, December 2025, and I have to say that I absolutely love the program. I got interested in the Entrepreneurial Operating System some time ago, and when you're running a manufacturer-distributor business, And you're doing well, you think you know what to do, and then 80/20 comes along with new strategies I've never heard of, specifically the segmentation of products and customers, and really digging in to find those extra points of profit where you're just giving up profit, and it immediately paid for itself. When I dug in and I started to make some tweaks, it immediately paid for itself. It also showed me that there's a lot more opportunity and I'm leaving a lot on the table. So I highly recommend if you're a distributor or manufacturer that you check out ETI, the 80/20 Institute, and get in touch with Bill Canady and the team.