Bill Canady's 4 Bs for presenting to senior leaders: be brief, be brilliant, be critical, and be gone. One clear message per slide, one minute maximum. If you can't explain a slide in 60 seconds, you don't understand it well enough.
Now, how do you present it? I like to call it the 4 Bs. You got the sentence. Now you have to put it into a room, the leadership team, the town hall, and eventually the board. And how you present it determines whether it gets adopted or filed. I teach 4 rules for that. Be brief, be brilliant, be critical, and then be gone. All right, be brief. Here's one story. It's one message, one key takeaway. 1 minute per slide maximum. And if that sounds severe, look at your last board deck and count the minutes you spent on slide 4. If you can't explain in 60 seconds, you don't understand it. And that's not a communication problem you're having. It's a thinking problem. And the extra slides are where you're hiding.
