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In this keynote‑style presentation, OTC CEO Bill Canady outlines the company’s evolution, strategic direction, and value proposition for partners and suppliers. He begins by crediting Genstar’s data‑driven Gibbs model for identifying growth opportunities and emphasizes that service is the core differentiator for OTC. Canady recounts the company’s history—from its 1963 founding, through a 2015 private‑equity sale, to the 2019 Genstar acquisition—and highlights the transformation from a $700 M business to a $1 B+ enterprise with roughly 2,000 associates, 40 brands, and 60 locations. He explains the re‑organization into three verticals—Air Supply, Automation & Finishing, and Pumps & Motors—driven by data‑based product clustering. The “Direct Air” model is presented as a flagship offering that lets factories outsource compressed‑air operations, a market growing >30 % annually as manufacturing reshores to the U.S. Canady projects each vertical could become a $1 B business, targeting $3 B total revenue within five years. He stresses the importance of partnership, noting that 40 % of revenue is recurring from parts and service, and that long‑term customer relationships (some >40 years) underpin this model. The talk concludes with an invitation to breakout sessions and a trade‑show demo, reinforcing the collaborative, service‑first culture that drives OTC’s growth.

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