Bill Canady explains why sales teams create chaos in go-to-market strategy. The problem isn't designing a new process, it's implementing it. Salespeople don't understand their quotas, what counts as attainment, or how their pay gets calculated.
With go-to-market is a mess in most companies.
So true. Really, really well said. How do you help them get through that?
So for, on the sales example is, you know, going through, making sure everyone understands what their goals are. You'd be surprised on kind of quotas and quota attainments. Like, what am I supposed to do? How do I get paid? Right. Making sure there's clarity. Salespeople like to know how they get paid. Making sure that there's a process. It's actually not that difficult to go through. And create a new process. What's hard is implementing a new process, right?
